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Organic Traffic vs Paid Traffic Why You Should Care

Written by Mary Blevins on .

All traffic is not valuable traffic.

Ads for paid ads are growing in popularity, but it is essential to understand that they are just that: advertisements. They may be effective, but the only ones who know about them are people actively looking for something specific.

People often come across articles online while scrolling on social media or while researching their own. These articles were created by someone else with a purpose to inform their audience and provide some value.

As soon as it hits the reader’s eyes, they grab on because they need what it has to offer, not necessarily because they specifically came to get more information on the subject matter.

Because of this, there is the interaction between the consumer and content provider (CCP) like never. People are no longer alone when it comes to receiving, processing, and utilizing the information they need.

Facebook advertising revenue
In 2020, the social network’s ad revenue amounted to over 84.2 billion U.S. dollars, compared to 1.7 billion U.S. dollars in other revenues.

Organic traffic vs. paid campaign and SEO: 

Understanding the difference between attracting organic traffic or through a paid campaign, we must start with SEO.Defined as Search Engine Optimization or (SEO), the practice of increasing quality and quantity of traffic to your website through organic search results.

While a solid and well-devised organic marketing strategy does take longer to see results, it is proven to deliver high-quality and often more relevant leads and visitors to your website.

Organic Storytelling vs. Ads:

As we all know, in today’s society, the internet is full of ads these days. However, it is essential not to lose sight of what people need: exciting stories that will keep them coming back for more. Many individuals often go out of their way to find articles on topics they find most relevant. Suppose someone reads an article online about how to fix something in their home. In that case, they will likely check it out if there is another article on the same page about making renovations or decorating.

This relationship between CCPs (content creators) and readers motivates these individuals to create content that they know will be beneficial enough for others to read it.

Organic social media vs. Paid:

Companies can gain popularity on social media by using organic posts, either shared or boosted with money, to give people the information they need without bothering them.

This is beneficial because no one likes to be inundated with advertisements everywhere they turn; if this happens too often, you may lose some business and some followers.

Organic posts can come in the form of a conversation between users who have a mutual relationship, fashion tips from a well-known influencer, or even a company’s advertisement that will be interesting and helpful enough for people to want to click it!

Telling a story that goes along makes it more enticing to click and gives it that much more credibility.

Organic SEO vs. Paid:

In today’s age, it is hard to escape ads and content shoved in our faces constantly. However, as people become more aware of how things work, it is becoming less common for brands to get away with their strategies – no matter how sneaky they are.

With that being said, it is essential for companies who rely on ads or content marketing campaigns to make sure they aren’t deceiving the public. If you want your company to succeed, it is vital to start with organic SEO to ensure your business is always seen in the best light.


While a solid and well-devised organic marketing strategy does take longer to see results, it is proven to deliver high-quality and often more relevant leads and visitors to your website.

So, suppose you are out here researching and looking for ways to bring in more customers or clients. In that case, it is crucial to start with SEO and if you want your business to be successful and grow your brand, always keep in mind that organic traffic is the best choice for marketing, with the most significant ROI.

Companies tend not to live forever, meaning that they need ways of getting new attention. Because of this, many companies are flocking to search engines to bring in new customers. Although having a good SEO strategy is essential for your website, you may also want to consider paid advertising.

This can be beneficial because it can help you reach more people without any extra work. Even though organic traffic gets the job done, it is vital to have a well-thought-out marketing strategy that will help bring your business into the future.


When improving your organic search engine ranking, it is essential to remember that free methods always take more time than paid methods.

However, although this method may not be as effective as other options, it is important to make sure you are also working on your organic traffic. Even though paid options may be a bit more effective, it will always be possible for a free method to help you improve or bring in new leads and customers.

While an effective marketing strategy can positively impact your business, there is no substitute for good storytelling. So, by developing an emotional connection with your audience, you can grow a loyal fan base and differentiate yourself from other companies in your niche.

Even though paid options may be more beneficial, it is always possible to achieve success by starting with organic SEO tactics.

Although having a good marketing strategy is essential for your website, you may also consider paid advertising. Even though organic traffic gets the job done, it is crucial to have a well-thought-out strategy that will help bring your business into the future.

Because of this, many companies choose to invest in high-quality web design and content marketing instead. Even though organic traffic is the best option, having a well-thought-out marketing strategy can be helpful for businesses.


When you create great content, people will naturally want to spread the word about your company and show their appreciation for what you’re trying to do. In addition, by creating precious content, companies develop an act-now mentality toward customers who are looking specifically for them.

An article or advertisement may be beneficial, but there is no substitute for good storytelling that resonates with the consumer personally.

In the end, with so much noise online these days, it can seem impossible to differentiate yourself from the rest of the competition. However, never underestimate the power of a well-written piece on a topic pertinent to your services or products!

Good luck with your next project!


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