Rural Growth Lab Resource

AI Content Review Checklist

Start Here

Use this when

Use this before publishing any AI-assisted article, web page, email, social post, proposal, description, or campaign.
Category

AI with Judgment
Format

Checklist
Time required

10–20 minutes per piece
What it helps you do

Use AI as a drafting tool without losing truth, voice, judgment, or local character.

AI can help organize, draft, compare, and expand ideas. It can also produce confident language that is inaccurate, generic, exaggerated, or disconnected from the real business. This checklist creates a human review step before AI-assisted content is published.

1. Truth

□ Every fact, name, date, price, location, statistic, and claim has been checked.
□ The content does not invent testimonials, customer reactions, results, awards, partnerships, or experience.
□ The draft distinguishes facts from opinions, recommendations, and estimates.
□ Source material has been reviewed instead of trusting the AI summary alone.
□ Nothing is presented as current unless it has been verified as current.

2. Brand voice

□ The language sounds like the business or person publishing it.
□ Generic openings, inflated claims, and empty enthusiasm have been removed.
□ The draft uses the vocabulary customers and staff actually use.
□ The tone matches the subject and audience.
□ Repeated AI patterns, unnecessary lists, and overexplaining have been edited.

3. Specificity

□ The content includes real details, examples, places, products, services, or observations.
□ Vague phrases have been replaced with proof.
□ The reader can tell why this business, place, project, or perspective is different.
□ Local character is accurate and not reduced to clichés.
□ The content gives the reader something useful beyond a restatement of common advice.

4. Judgment

□ A knowledgeable person agrees with the recommendation or conclusion.
□ The draft does not give legal, medical, financial, safety, or technical advice beyond the publisher’s competence.
□ Important nuance, tradeoffs, risks, and limitations are included.
□ The content supports the business strategy instead of chasing a trend.
□ A human has decided what should be said, what should be omitted, and what action should follow.

5. Originality and rights

□ The draft does not copy distinctive language from another source.
□ Quotes are accurate, limited, and attributed.
□ Images, music, data, and source materials are licensed or owned appropriately.
□ Confidential customer, employee, or business information has been removed.
□ The final piece adds original experience, interpretation, or proof.

6. Customer action

□ The content answers a real customer question or supports a real need.
□ The next step is clear and appropriate.
□ Links, contact information, dates, and calls to action work.
□ The draft does not promise more than the business can deliver.
□ The final version has been read aloud and approved by a responsible person.

Scorecard

Any unchecked Truth or Rights item must be resolved before publishing.

All critical items checked: Ready for final proofing.
1–3 noncritical gaps: Edit before publishing.
Any factual, rights, privacy, or competence gap: Do not publish yet.

Next Step

Your next move

Keep the source notes, prompt, draft, and final human-edited version together for important content. This makes future updates more accurate and efficient.

Rural Growth Lab Resource

AI Content Review Checklist

Start Here

Use this when

Category

Format

Time required

What it helps you do

1. Truth

□ Every fact, name, date, price, location, statistic, and claim has been checked.

□ The content does not invent testimonials, customer reactions, results, awards, partnerships, or experience.

□ The draft distinguishes facts from opinions, recommendations, and estimates.

□ Source material has been reviewed instead of trusting the AI summary alone.

□ Nothing is presented as current unless it has been verified as current.

2. Brand voice

□ The language sounds like the business or person publishing it.

□ Generic openings, inflated claims, and empty enthusiasm have been removed.

□ The draft uses the vocabulary customers and staff actually use.

□ The tone matches the subject and audience.

□ Repeated AI patterns, unnecessary lists, and overexplaining have been edited.

3. Specificity

□ The content includes real details, examples, places, products, services, or observations.

□ Vague phrases have been replaced with proof.

□ The reader can tell why this business, place, project, or perspective is different.

□ Local character is accurate and not reduced to clichés.

□ The content gives the reader something useful beyond a restatement of common advice.

4. Judgment

□ A knowledgeable person agrees with the recommendation or conclusion.

□ The draft does not give legal, medical, financial, safety, or technical advice beyond the publisher’s competence.

□ Important nuance, tradeoffs, risks, and limitations are included.

□ The content supports the business strategy instead of chasing a trend.

□ A human has decided what should be said, what should be omitted, and what action should follow.

5. Originality and rights

□ The draft does not copy distinctive language from another source.

□ Quotes are accurate, limited, and attributed.

□ Images, music, data, and source materials are licensed or owned appropriately.

□ Confidential customer, employee, or business information has been removed.

□ The final piece adds original experience, interpretation, or proof.

6. Customer action

□ The content answers a real customer question or supports a real need.

□ The next step is clear and appropriate.

□ Links, contact information, dates, and calls to action work.

□ The draft does not promise more than the business can deliver.

□ The final version has been read aloud and approved by a responsible person.

Scorecard

Any unchecked Truth or Rights item must be resolved before publishing.

Next Step

Your next move

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