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<h2 class="wp-block-heading">Tobe Hooper was one of the most influential horror directors of the 20th century.</h2> <p>Many in and out of the industry widely considered his 1974 directed film, The Texas Chain Saw Massacre, to be regarded as one of the most notable and most incredible horror films ever made, and that horror film has had a massive influence on the genre over the decades and influence on the 1980s slasher era.</p> <p>Hooper began his film industry career as a sound editor and assistant director on low-budget exploitation films. Hooper's other films include 1974's Eaten Alive and 1982's Poltergeist. He also directed several episodes of the X-File, Stephen Kings Salem's Lot, The Equalizer, and Masters of Horror.</p> <p>Hooper was born in Austin, Texas, in 1943. He began his career making commercials and industrial films before moving into directing features. His first feature film was1972's Eggshells, a low-budget psychodrama about a mother who slowly goes insane. Hooper followed this up with The Texas Chain Saw Massacre, which became an instant cult classic. The film, however, would be banned in several countries and caused controversy for its graphic violence.</p> <h2 class="wp-block-heading">Chainsaw Massacre</h2> <p>Despite the controversy, The Texas Chain Saw Massacre was a huge success, and Hooper quickly became one of Hollywood's most sought-after horror directors. He followed up the film with 1974's Eaten Alive, a cannibalism-themed horror movie starring Marilyn Burns and Allan Arkush.</p> <p>The Texas Chainsaw Massacre is a 1974 American horror film directed by Tobe Hooper, and the film leading actors were as follows: </p> <p>Marilyn Burns, Paul A. Partain, Edwin Neal, Jim Siedow, and Gunnar Hansen. Tobe Hooper's Chainsaw Massacre is considered one of the most influential horror movies.</p> <p>The classic horror film follows a group of friends who grotesquely fall victim to a family of vicious cannibals while on a road trip through Texas. The film was marketed based on a true story to attract viewers, though the events it depicts are mainly fictional.</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <figure class="wp-block-pullquote has-small-font-size"><blockquote><p>The Texas Chainsaw Massacre was released to many mixed reviews but was a huge commercial success, grossing over $30 million at the box office. The horror film has since become one of the most influential horror films of all time and has been ranked by several critics in the genre as one of the greatest horror films ever made. </p></blockquote></figure> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div class="wp-block-image"> <figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/10/texas-chainsaw-725x1024.jpeg" alt="" class="wp-image-4933" width="372" height="526"/><figcaption>Poster Features: Leather face Jedidiah Sawyer wielding a chainsaw.</figcaption></figure></div> <p>In the year 2005, the Library of Congress selected the film The Texas Chainsaw Massacre for preservation in the United States National Film Registry as being "culturally, historically, or aesthetically significant."</p> <p>The film spawned a franchise of seven sequels and a remake.</p> <p>The franchise includes the following: </p> <p>Leatherface, The Texas Chainsaw Massacre 2, Texas Chainsaw 3D, Leatherface: The Texas Chainsaw Massacre III, Texas Chainsaw 4: And also, the following: </p> <p>The Next Generation, The Return of the Texas Chainsaw Massacre, and Leatherface.</p> <h2 class="wp-block-heading">They're Here!</h2> <p>Hooper then directed the classic supernatural thriller Poltergeist, produced by Steven Spielberg.</p> <p>A poltergeist is a ghost or other supernatural entity responsible for physical disturbances, such as noise, movement of objects, and sometimes even attacks on people. The word "poltergeist" originates from the German words "poltern" (to knock) and "Geist" (ghost or spirit).</p> <p>Poltergeists are often associated with a particular person, usually a teenage girl or young woman. It is thought that the Poltergeist is using the person as a focus for its energy or that the person may be subconsciously causing the disturbances. In either case, the poltergeist activity stops when the person leaves the area.</p> <p>Over time there have been many reports of poltergeist activity, but it is challenging to investigate these claims scientifically. Some scientists believe poltergeist activity may be caused by psychological factors, such as stress or repressed anger. Others believe that poltergeists are real but that they are very rare.</p> <p>On August 26th, 2017, film director Tobe Hooper passed away at 74. While his career spanned over four decades, Hooper will always be remembered as a master of horror.</p> <p>Hooper's death shocked the film world, as he was still an active director at the time of his passing. His most recent project was the 2017 sequel "Leatherface," which was a return to the "Texas Chainsaw Massacre" franchise that Hooper helped create.</p> <p><a href="https://www.imdb.com/name/nm0001361/" target="_blank" data-schema-attribute="about" rel="noreferrer noopener">Tobe Hooper</a> created and directed some of the most iconic films in the genre. His movies are still hugely influential, and his legacy will continue to be felt and heard for many decades. </p> <p>Mr. Hooper will be remembered for his visionary work and ability to scare audiences like no one else.</p> <blockquote class="wp-block-quote"><p><strong><em>"No matter where you're going, it's the wrong place." </em></strong></p><cite><strong><em>Tobe Hooper</em></strong></cite></blockquote>

Master of Horror

Tobe Hooper was one of the most influential horror directors of the 20th century. Many in and out of the industry widely considered his 1974 directed film, The Texas Chain Saw Massacre, to be regarded as one of the most notable and most…
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<h2 class="wp-block-heading"><a href="https://www.blevinscreativegroup.com/services/" data-type="page" data-id="6">BRAND POWER</a> / The symbolism of brands is powerful. Even if it is not always intentional, the value that a brand brings to our lives can be captured through symbolism in many ways. The branding process goes way back in history. Still, the most prominent example of this is probably the Ancient Egyptians with their pyramids and obelisks surrounding temples to represent protection, power, or even immortality.</h2> <p>The Incas used quipu to catalog information on strings knotted together based on their numerical properties. The quipus were divided into categories where knots represented physical things like animals, plants, etc. </p> <p>These numbers acted as mathematical operations by combining counters with other numbers to form hierarchical structures to keep track of events in certain societies.</p> <p>However, others have tried and failed because, despite the Western belief that numbers could not possibly be used for anything other than mathematical operations, they can hold much more profound meaning in different cultures if you look closely enough.</p> <h2 class="wp-block-heading">Visual Imagery</h2> <p>So, let's look at one of the most prominent examples of how brands use symbolism is imagery. A great example is <a href="https://www.coca-colacompany.com/au/news/trace-the-130-year-evolution-of-the-coca-cola-logo" rel="nofollow">Coca-Cola's famous logo</a>: Two gentle waves forming a dynamic ribbon.</p> <p>Yes, it's open for interpretation, and some people will argue whether it is a nod to the past or a symbol of modernity. Either way, it still creates an emotional reaction in most people when they see it.</p> <p>So, another great example would be Nike's <strong>"swoosh" logo. </strong></p> <p>It might just look like something that a child drew, but it has meaning behind it as well. The logo can be interpreted as an arrow running through the "O."</p> <figure class="wp-block-image size-large"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/07/nike-logo-on-wall-1024x682.jpg" alt="Brand Power" class="wp-image-4199"/><figcaption>Just do it. Really means, just do it and buy those nike's</figcaption></figure> <p>In this case, the swoosh represents moving forward and progressing in life while overcoming obstacles along the way. Then once you add "Nike" to the brand, this brings a whole new set of meanings into play with its symbolism associated with Greek mythology: victory and gods of war which makes sense considering their slogan is, <strong>" Just do it."</strong></p> <p>So, you might think that these brands have a massive budget for advertising and have plans to incorporate symbolism into their logos. However, the truth is that most companies today still use text-based logos rather than imagery.</p> <p>However, suppose a brand can pull off an effective logo that well represents its company. In that case, it gives them a distinct advantage over similar brands simply because they are making strides towards solid branding. </p> <p>Their strong branding allows them to resonate with consumers deeper because what they represent goes way beyond just selling products.</p> <p>The brand effect is the idea that merely exposing a person to an arbitrary logo can lead them to make assumptions about the quality of products in other categories.</p> <p>A study done once performed in 2007 found that participants who were exposed to a fake Mont Blanc pen were more likely to think they'd be successful, even when controlling for class, education, and income and that participants who were exposed to a fake $3 off coupon for an expensive food item associated the food with higher status than those in the control group.</p> <p>The likelihood of deciding against doing business with a company increases when the amount spent is more significant. Consumers may feel more comfortable spending less money on products from companies they perceive as less reputable.</p> <p>A study performed at the University of Wisconsin found that as brand strength increased among consumers who had bought products from those companies were more likely to purchase their following product because they know what to expect and are thus more satisfied with them than those who had less invested or not bought anything.</p> <p>But, as brand strength increases among those who have not bought products from the company, they may be most likely to be turned off by negative advertising or news reports. This is because they have little to no experience with them and thus have nothing invested in them, so less favorable information affects their company perceptions.</p> <h2 class="wp-block-heading">Branding in Business = Brand Power</h2> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/03/luxury-brand-power-875x1024.jpg" alt="Brand Power " class="wp-image-4872" width="287" height="336"/><figcaption>LAMBORGHINI</figcaption></figure></div> <p>Employers are looking for workers who can help their businesses grow, and they often look to the education system to find them. While attending college is certainly not a requirement to work in many industries, it is an effective way for professionals aspiring to rise the corporate ladder to differentiate themselves from their peers.</p> <p>A prime example of this is the perceived superiority of a firm, product, or service due to its association with an attractive institutional identity. This branding concept is most associated with luxury products and name brands but may be used in any industry or organization, including college diplomas and university logos.</p> <p>The Pew Research Center (a non-partisan think tank) recently investigated this phenomenon. In a series of phone interviews, researchers asked people from various educational backgrounds to rate two fictitious products based on their quality and price compared to their competitors.</p> <p>The first product was described as "a French bicycle that costs $1,500," The second was "a German bicycle that costs $1,500." Participants were asked to assume that both bikes are part of the same company, the standard fare, and an upscale version.</p> <p>Some 80 percent of respondents declared that they would purchase the French bicycle over its German counterpart, citing reasons such as superior craftsmanship and better materials in addition to a more attractive price tag.</p> <h2 class="wp-block-heading"> </h2> <h2 class="wp-block-heading">Social Media added Brand Power</h2> <p>In today's world, you can't walk two feet without being bombarded by an advertisement. With the ever-increasing amounts of ads daily, it's easy to lose sight of the purpose of ads. Companies must find different ways to sell their products in a world where products are mediocre. So, one way that is becoming increasingly popular is using brand power to achieve their implicit aims.</p> <p>Brand power has become an increasingly important tool in advertising because of the widespread usage of social media. </p> <figure class="wp-block-image size-large"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/03/do-something-great-1024x418.jpg" alt="" class="wp-image-4873"/></figure> <p>So, today, more and more people are sharing their opinions about products they use or have used, making it increasingly important for companies to build a positive reputation. </p> <p>Studies have shown that brand power is highly influential in persuasive communication, and thus, the use of brands has become extremely important in advertising.</p> <p>People are more likely to trust other people's opinions over advertisements, making social proof a powerful, persuasive tool. Building a good reputation for a brand can be highly beneficial. If people believe that an advertised product will work because others have trusted it, they are more likely to purchase it.</p> <p>When a company has more power over its competitors, it is more likely to persuade consumers into buying its products. The power of the brand is used as a persuasive tool on social media to try and influence consumers' opinions. How often a post about a brand is shared or how many likes it receives can be affected.</p> <p>Companies need to keep their brand power up to maintain control over other brands, persuading their customers the most.</p> <p>So, the more powerful the brand, the more likely other people are to share posts, making it more influential on social media.</p> <p>Whereas product features are concrete and verifiable, brand image is fluid and more open to interpretation. Thus, people may be more influenced by what the brand means than what it offers. This is because the brand is connected to the product and its use, and people can easily connect specific ideas or feelings with a particular brand. </p> <p>Most definitely, this has become more prevalent in the last decade because of the increased usage of social media.</p> <p><strong>Conclusion</strong></p> <p>The marketing process has been around for thousands of years and has only changed physically as it advances technologically. While this is important for businesses to keep up with the times, it is also great to see that brands still find ways to stay connected with people on a deeper emotional level through symbolism which gives them an advantage over similar competitors.</p> <p>Brand power is one of the most persuasive tools in the business! </p>

Brand Power is one of the most persuasive tools in the business

BRAND POWER / The symbolism of brands is powerful. Even if it is not always intentional, the value that a brand brings to our lives can be captured through symbolism in many ways. The branding process goes way back in history. Still, the m…
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<h3 class="wp-block-heading" id="the-psychology-behind-strategic-marketing-in-branding">The psychology behind strategic <a href="https://www.blevinscreativegroup.com/storytelling/is-branding-an-art-science-or-a-little-bit-of-both/" data-type="post" data-id="4477">marketing in branding</a>, is really what we're talking about, when it comes to; What is marketing strategy.</h3> <h2 class="wp-block-heading" id="many-factors-may-influence-brand-success-but-one-thing-is-sure-it-has-everything-to-do-with-psychology-brand-awareness-seems-so-easy-to-achieve-yet-its-complex-misdirection-makes-it-challenging-to-pinpoint-just-exactly-what-happens-behind-the-scenes-during-a-successful-marketing-campaign"><strong>Many factors may influence brand success, but one thing is sure:</strong> it has everything to do with psychology. <strong>Brand awareness seems so easy to achieve, yet its complex misdirection makes it challenging to pinpoint just exactly what happens behind the scenes during a successful <a href="https://www.blevinscreativegroup.com/storytelling/create-a-legacy-with-marketing/" data-type="post" data-id="4776">marketing campaign</a>. </strong></h2> <h2 class="wp-block-heading"><strong>It starts as a good idea:</strong></h2> <ol><li>Create a product or service.</li><li>Find a target audience.</li><li>Advertise until your company is well known.</li></ol> <h2 class="wp-block-heading" id="what-could-be-simpler-what-could-be-more-logical">What could be simpler?  <br>What could be more logical?</h2> <p class="has-drop-cap">A marketer's job is more complex than simply creating a product or service. They must make this product or service need in customers' minds by playing with their emotions and cognitive biases. But why are these psychological tactics so essential to marketing success? The following blog post will answer that question and give examples of these techniques at work. </p> <p>The first step involves knowing your audience; understanding what they're looking for, whether it's something tangible or not. This brings into play a vital principle discussed earlier: association. Associating your brand with values that are highly valued by your target demographic can help increase customer engagement (similarities). </p> <p>Using the same principles that advertisers and marketers use to convince people to purchase toothpaste brands can create similar effects for your brand.</p> <p>Once customers are <a href="https://www.blevinscreativegroup.com/services/" data-type="page" data-id="6">engaged</a>, it becomes easier to convince them of the need for your product or service. So, this is where repetition comes into play; continually showing customers how they will benefit by using your brand over competitors' brands helps solidify the fact in their minds <strong>(cognitive consistency). </strong></p> <p>They begin to engage more with your advertisements because these messages seem familiar. By continuously running ads with this branding message, customers eventually start looking out for these benefits when shopping around for future purchases (neglecting cognitive biases).</p> <p><strong>This brings us to our following principle: perceived scarcity.</strong> Marketers have been using this principle since long before you or I were born. Its why products are still sold at "buy one get one free" deals, even though they're not free because there is no way to buy just one. The same principle applies to limited edition items, flash sales, and other successful marketing strategies. So, by creating that sense of urgency around your product or service, consumers are forced to make decisions more quickly (without thinking about it).</p> <p>We all know how powerful word-of-mouth can be regarding branding, but this isn't the only application for <a href="https://www.blevinscreativegroup.com/storytelling/organic-traffic-vs-paid-traffic-why-you-should-care/" data-type="post" data-id="4509">psychology in branding strategies</a>. For example, customer reviews have been shown to affect consumer confidence in brands immediately; seeing positive reviews about your product or service immediately makes you feel better about the purchase (even if it's something that you've never tried before).</p> <p>These principles are constantly in play whenever a company advertises its products. Great marketers know how to play on our emotions, fears, and cognitive biases. They use association to convince you that your life will be better by purchasing something they want to sell you; repetition ensures that this message becomes ingrained in your mind; perceived scarcity forces you to make decisions quickly; and lastly, word-of-mouth is used as an immediate endorsement for customers who have had positive experiences with brands.</p> <h2 class="wp-block-heading" id="more-people-get-interested-in-learning-how-to-create-fantastic-personal-brands"><strong>More people get interested in learning how to create fantastic personal brands.</strong></h2> <p><strong><em>When it comes to branding yourself, you're essentially selling yourself as the product, which is why many call self-branding "personal marketing." Like any other form of branding, this process is based on creating a positive impression in the minds of others but with one significant difference: the person who's doing the branding is also doing the buying. </em></strong></p> <figure class="wp-block-image size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/02/Marketing-strategy-1024x683.jpg" alt="what is marketing strategy " class="wp-image-4824" width="843" height="457"/></figure> <p>This means that your <a href="https://www.blevinscreativegroup.com/storytelling/why-good-stories-storytelling-is-the-key-to-your-success/" data-type="post" data-id="4621">reputation</a> reflects directly on your brand, and if you want to be taken seriously in most situations, you need to think about how people will react whenever you do something stupid or embarrassing. </p> <p>It doesn't matter if everyone else makes mistakes, too; just because someone else gets away with making mistakes doesn't mean that you should follow their example. </p> <p>No one likes the person who flaunts their mistakes in everyone's face because it makes you feel like they're trying to prove that they're better than you. So even though making mistakes is something that we all must do at some point or another, if you want people to take you seriously, it should be done as infrequently as possible (or ideally, not at all).</p> <p>If someone does choose to create a negative impression of themselves, no matter how small or insignificant the transgression may seem, don't make the mistake of thinking that this provides an opportunity for them to redeem their reputation. They've already lost your respect and trust, so any further opportunities for redemption are likely going to be discarded by most people whenever they're presented. </p> <p>That doesn't just mean that good things won't happen if you give second chances; it also means that, more than likely, bad things will happen instead of good things. When you think about it in terms of probabilities and statistics, the likelihood of seeing a positive outcome is much higher when you don't give anyone a second chance at all.</p> <div class="wp-block-cover is-light" style="min-height:473px"><span aria-hidden="true" class="has-background-dim-0 wp-block-cover__gradient-background has-background-dim"></span><img class="wp-block-cover__image-background wp-image-4828" alt="" src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/02/What-is-marketing-strategy-down-1024x683.jpg" data-object-fit="cover"/><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <blockquote class="wp-block-quote"><p>As marketers, we understand how powerful these principles can be for shaping public opinion, so why don't we use them to our advantage whenever possible?</p></blockquote> <p></p> </div></div> <p>Check out the "<a href="https://www.forbes.com/sites/sap/2016/07/07/the-psychology-behind-marketing/?sh=16e627b8d156" target="_blank" rel="noreferrer noopener">The Psychology Behind Marketing</a>" article at the <a href="https://www.forbes.com/sites/sap/2016/07/07/the-psychology-behind-marketing/?sh=16e627b8d156" target="_blank" rel="noreferrer noopener">forbes.com</a> website.</p> <h2 class="wp-block-heading" id="power-in-principles">Power in Principles Marketing Strategy</h2> <p>As marketers, we understand how powerful these principles can be for shaping public opinion, so why don't we use them to our advantage whenever possible? For example: did you know that the amount of time advertisers spends promoting their product has minimal impact on how well they do during advertising campaigns? </p> <p>According to many <a href="https://www.blevinscreativegroup.com/case-study/hurst-home-company-case-study/" data-type="post" data-id="1420">studies</a>, spending twice as long promoting something yields no more significant benefits in generating consumer interest in the product. So, as a result, some people think that this is a waste of time at best and that it's counterproductive to spend more time promoting something when the results end up being no better than the results would have been if you had put in extra time and effort.</p> <p>This happens because marketers are often very good at creating positive associations with their products through advertising alone, which means that there's no need to sell people on the product itself. </p> <p>If anything, spending twice as much time promoting something can make people lose interest in what you're selling simply by giving them too many reasons to avoid buying it even if they don't understand why your product needed all those explanations to begin with! </p> <p>This isn't intentional, mind you, but it does show you how even those who understand the principles of branding can still get it completely wrong when they don't think about the psychology behind them.</p> <div class="wp-block-image is-style-rounded"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/02/good-vibe-marketing-e1645633792229-1024x1024.jpg" alt="What is Marketing Strategy" class="wp-image-4830" width="405" height="405"/></figure></div> <p>The next time someone tries to reinvent themselves through self-branding, pay attention to what they're saying and doing and pay more attention to their actions than their words. Once we learn that we need to always look for consistency between a person's words and actions, we quickly realize that people generally only lie through their words, not their actions. </p> <p>If there is a mismatch between what an individual says and what they do, then that is the opportunity for us all to call out the inconsistency. In some cases, you'll be rewarded with praise from others if you're calling out something they've been experiencing for years, but at the very least, you'll be able to save everyone from wasting their time and energy hoping that someone will finally change.</p> <p>If they somehow manage to pull off a successful reinvention, then all of this is just a waste of your time. Unfortunately, it doesn't work that way either. If you know something about a person's past actions and behavior, there's no reason to think that the future version will be different. </p> <p>There may have been some reasons in the past for why it made sense to behave in whatever manner the person chose, but once those benefits are taken away by circumstance or choice, nothing is stopping them from being exactly who they were. </p> <p>The only thing left standing between a person, and their past behavior is the fear of being exposed, not the lack of desire to do what they used to do.</p> <p>Actions speak louder than words, and this is especially the case when people get together. Attempting to "brand" yourself as something new may feel like a good idea, but often, it falls short of making any real change happen. If anything, all it takes is one person around them calling out the inconsistency between actions and words, and suddenly they're right back where they started: with nothing having changed at all.</p>

What is marketing strategy?

The psychology behind strategic marketing in branding, is really what we’re talking about, when it comes to; What is marketing strategy. Many factors may influence brand success, but one thing is sure: it has everything to do with psych…
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<h2 class="wp-block-heading" id="mission-accomplished">Mission Accomplished</h2> <h2 class="wp-block-heading" id="since-the-early-days-of-marketing-copywriters-have-created-engaging-ads-and-marketing-messages-for-their-brands-in-the-beginning-they-used-posters-and-leaflets-to-get-their-news-out-then-came-radio-tv-and-cinema-ads-and-then-we-had-the-internet-we-quickly-realized-that-the-world-of-marketing-was-now-infinitely-more-measurable-than-it-had-ever-been-before-we-could-track-which-ads-were-performing-best-and-invest-more-of-our-marketing-spend-in-the-most-successful">Since the early days of <a href="https://www.blevinscreativegroup.com/storytelling/measure-great-marketing-yes-you-can/" data-type="post" data-id="4435">marketing</a>, copywriters have created engaging ads and marketing messages for their <a href="https://www.blevinscreativegroup.com/storytelling/is-branding-an-art-science-or-a-little-bit-of-both/" data-type="post" data-id="4477">brands</a>. In the beginning, they used posters and leaflets to get their news out. Then came radio, TV, and cinema <a href="https://www.blevinscreativegroup.com/storytelling/words-are-a-humans-most-powerful-tool/" data-type="post" data-id="4719">ads</a>. And then we had the internet. We quickly realized that the world of marketing was now infinitely more measurable than it had ever been before. We could track which ads were performing best and invest more of our marketing spend in the most successful.</h2> <p class="has-drop-cap">At this point, most marketers would have declared 'mission accomplished, and gone back to measuring how many sales they were making. And yet, not everyone has declared 'mission accomplished. These brave souls realized that it wasn't enough to attract customers' attention to sell more. They wanted their ads to have a more profound impact on the way people thought about their brand and products.</p> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/01/apple-683x1024.jpg" alt="Apple Brand " class="wp-image-4785" width="404" height="606"/><figcaption>Apple</figcaption></figure></div> <h2 class="wp-block-heading" id="an-apple-a-day">An Apple a Day</h2> <p>Take the company Apple, for instance. For years they've used advertising to tell people that their products are sleek, speedy, and easy to use. But now they've gone further. They've used advertising to create a solid emotional connection with their customers, and in doing so, generate much more substantial sales.</p> <p>According to Greenfield, Apple's ability to generate such strong customer loyalty is due in part to their 'halo effect' - the idea that Apple's excellent advertising is making people feel so positive about the company that they're automatically more inclined to think well of Apple's other offerings too.</p> <p>For instance, if you're the kind of person who appreciates great design and ease-of-use in your mobile phone, you'll also probably appreciate those same qualities in the laptop you buy.</p> <p>According to Greenfield, the <strong>halo effect</strong> is a psychological phenomenon that can impact people's perception of your brand.</p> <p><strong><em>For example, </em></strong>suppose Company A makes the best mobile phones in the market. If this is true, you might expect their customer service to be just as good.</p> <p><strong><em>The problem</em></strong> is that if they fail in this regard, you're likely to see it as a betrayal of your trust in them as a brand. In other words, if they let you down on Customer Service, you'll feel let down by the entire company.</p> <p>Company A might pour its resources into improving customer service to avoid this happening, even though it may not be a core part of their business model.</p> <p>According to Greenfield, the halo effect is an effective technique for persuading people to buy into your brand. By investing in the things you want them to value (such as good quality products or excellent customer service), you're persuading your customers to give you the benefit of the doubt on all or anything that doesn't live up to their expectations.</p> <h2 class="wp-block-heading" id="your-brand-is-always-on-trial">Your brand is always on trial</h2> <div class="wp-block-image is-style-rounded wp-duotone-000000-ffffff-2"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/01/eye-on-the-target-edited-1.jpg" alt="How to create a legacy with marketing" class="wp-image-4793" width="289"/></figure></div> <p><a href="https://www.blevinscreativegroup.com/article/how-a-creative-logo-can-enhance-your-bottom-line/" data-type="post" data-id="4197">The truth is</a>, your customers will judge everything you do. This might seem to put marketing people in an impossible position - after all, they're the ones who are tasked with putting out unique content for their brand every day.</p> <p><strong>The reality is that you can't escape the test. </strong></p> <p>When you sit down to watch television, read a newspaper, or browse through an advertisement in a magazine - everything you see, everywhere you go - is a marketer's opportunity to build cross-selling opportunities into their message.</p> <h1 class="wp-block-heading" id="the-story">The story</h1> <p id="think-act-like-a-content-creator-not-just-a-marketer-take-your-time-to-tell-a-compelling-story-why-should-your-consumer-give-a-flip">Think and act like a content creator, or a documentor, not just a <a href="https://www.blevinscreativegroup.com/" data-type="page" data-id="1">marketer</a>. Take your time to tell a compelling story that is authentically you. Why should your customer give "two shits," as my grandfather used to say, about who you are, what you sell, or what you believe?</p> <ul><li>If you don't have time to create content, at least update your Social Media.</li><li>If you don't have time to udpate your Social Media, it is time to hire some help to make you accountable for the great story your brand has to tell.</li><li>Create Content with Meaning. Content Creators are Storytellers Not Just the Status Quo. </li><li>Aim to Make Your Brand Stand Out, Don't Try to Fit In with Everyone else.</li><li>Utilize Visuals to Enhance Your Brand Story. Make it easy for people to Digest.</li></ul> <p>Personal relevance separates a mediocre <a href="https://www.blevinscreativegroup.com/storytelling/why-good-stories-storytelling-is-the-key-to-your-success/" data-type="post" data-id="4621">storyteller</a> from a good one. Thus, make the customer the "main character." If the audience has "a lead role" in your story, they can see themselves as an extension of you and your story, making them more brand loyal. </p> <p>Ask yourself, is the client or customer at the center of or brand's story or narrative?</p> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/01/connect-with-emotion-1024x1024.jpg" alt="Marketing" class="wp-image-4795" width="419" height="419"/></figure></div> <h2 class="wp-block-heading" id="connect-to-the-client-with-emotional-impact">Connect to the Client with Emotional Impact</h2> <p>Remember, the audience is not just a prospective client or customer. These are people with feelings and emotions. The psychology you use in telling your story is essential.</p> <p>Be very memorable or create an image with your story.</p> <p>Think of what emotion the prospective client is feeling before and after seeing your brand story.</p> <p>Utilize <a href="https://www.blevinscreativegroup.com/services/" data-type="page" data-id="6">technology</a> to understand the customers and their patterns and what it may take to get them onboard.</p> <figure class="wp-block-pullquote is-style-default" id="trust-trust-trust-build-trust-with-the-client-and-they-will-believe-in-the-story-you-tell-which-leads-to-them-paying-for-goods-or-services"><blockquote><p>Trust, Trust, Trust: build trust with the client, and they will believe in your brand and story, which leads to them paying for goods or services.</p></blockquote></figure> <h2 class="wp-block-heading" id="what-you-see-everyday-is-carefully-crafted">What you see everyday, is carefully crafted</h2> <p>Recently I have been thinking about how much work goes into what you see as simple images on the internet. These articles have been written; photographs have been taken, models have posed, hair has been done, makeup has been applied. All so that you can see a beautiful picture. I have been looking at how much time and effort goes into these things and have thought it may be kind of interesting to look at the real people behind them.</p> <p>Before we begin, I want to make sure you understand the difference between a photographer and a retoucher. A photographer takes all of the shots for a photoshoot. They are the ones who set up the lighting backdrops and tell their models what to do. You get the idea! A retoucher takes raw images from the photographer and manipulates them to look like what you see today; they smooth skin, remove blemishes and sometimes add a whole new background, but ultimately the photographer gets the final say on their shot and may also help in the re-touch process.</p> <p>It takes a lot to take and make beautiful photos and great memorable marketing that tells your story. Yet it also takes massive effort and skill, thousands of hours to build a great business, product, or brand. But you wouldn't skip that part when starting a business, would you?</p> <h3 class="wp-block-heading" id="don-t-stop-creating">Don't Stop Creating. </h3>

Create a legacy with marketing

Mission Accomplished Since the early days of marketing, copywriters have created engaging ads and marketing messages for their brands. In the beginning, they used posters and leaflets to get their news out. Then came radio, TV, and cine…
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<p>Snow is a big part of any ski resort, but some places in the United States receive more snow than others, and some of us want a <strong>snow day!</strong></p> <h2 class="wp-block-heading">Here are the top five snowiest places in the United States:</h2> <p>5. Sundown, <strong>Vermont</strong></p> <p>Sundown is a small town located in southern Vermont. In February 2015, this place received an enormous amount of snowfall - 111 inches!</p> <p>4. Red Lodge, <strong>Montana</strong></p> <p>This city in southern Montana receives an average of 539 inches of snow per year. That's even more than the town known for skiing, Jackson Hole, Wyoming (495 inches). Yes - more than 500 inches! This is because Red Lodge sits at 6,700 feet while Jackson Hole only has 6,400 feet of elevation.</p> <p>3. Pavlof, <strong>Alaska</strong></p> <p>This is an island town just off the coast of Alaska, In the United States. Pavlof receives over 700 inches of snow every year! This is because it's at a much higher altitude than other places in North America, sitting right next to the ocean - perfect for creating vast amounts of snow.</p> <p>2. Valdez, <strong>Alaska</strong></p> <p>Located on the coast in southern Alaska, Valdez averages over 800 inches of snow every year! Since it is located next to the ocean and surrounded by mountains, it gets hit hard with snowy weather.</p> <p>1. Thompson Pass, <strong>Alaska</strong></p> <p>The Thompson Pass in Alaska is the snowiest place in the United States - getting an average of 1,300 inches of snow every year. Located in southcentral Alaska, it sits right on the coast and is surrounded by glaciers that constantly give this city incredibly high amounts of snowfall.</p> <p><strong>Ultimately, snowflakes are unique, beautiful, and short-lived formations.</strong></p> <h1 class="wp-block-heading">Winter is Here — Snowiest Cities in the World</h1> <p>Check out the <strong>Average</strong> snowflakes for these snowiest cities in the world.</p> <div class="wp-block-cover has-background-dim has-custom-content-position is-position-top-left"><img class="wp-block-cover__image-background wp-image-4758" alt="" src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/01/Niseko-edited-1-1024x638.jpg" data-object-fit="cover"/><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <ol><li>Niseko, Japan a Avg. 50 feet of snowfall</li><li>Alyeska, Alaska USA Avg. 33 feet of snowfall</li><li>Chamonix, France Avg. 31 feet of snowfall</li><li>Washington, New Hampshire, USA Avg. 23 feet of snowfall</li><li>Akita, Japan Avg. 12 feet of snowfall</li><li>John's, New Foundland and Labrador, Canada Avg. 10 feet of snowfall</li><li>Syracuse, New York, USA Avg. of 10 feet of snowfall</li></ol> </div></div> <h1 class="wp-block-heading">The top three snowiest research areas on Earth are all located in Antarctica.</h1> <h2 class="wp-block-heading">Dome A</h2> <p>The number one spot is a summit called Dome A, an average annual snowfall of 19 feet.</p> <p>Researchers from the Joint Institute for Regional Earth System Science and Engineering have monitored this area since 2009 with un-crewed weather stations, each equipped with Global Positioning Systems (GPS).</p> <p>In the last seven years, they have recorded a total of 762 feet of accumulated snow.</p> <p><strong>Dome A</strong> is about 3250 meters above sea level and can be found near the Australian research station Casey Station. This unique location gets approximately 50 inches of precipitation per year – 10 times more than New York City!</p> <p>Most information about <strong>Dome A </strong>is highly protected to prevent damage to instruments placed around the site.</p> <h2 class="wp-block-heading">Vostok Station</h2> <p>Number two on the list is:</p> <p><strong>Vostok Station,</strong> which lies at 3488 meters above sea level. It has an average snowfall of 18 feet every year. Not only does it get tons of snow, but temperatures can reach as low as -128 degrees Fahrenheit!</p> <p>Temperatures are so cold that scientists who study there must sleep in capsules under heat lamps to stay warm enough to function.</p> <p>The site was discovered by Russian scientists back in 1958 and has been under continuous observation ever since.</p> <p>While <strong>Dome A</strong> shows just how much snow can accumulate over multiple decades, Vostok proves that the continent of Antarctica is definitely home to some of the harshest weather on Earth.</p> <h2 class="wp-block-heading">Dome Fuji</h2> <p>The number three spot goes to:</p> <p><strong>Dome Fuji </strong>with 14 of snow per year on average and, it is also located in the same East Antarctic ice sheet as <strong>Dome A </strong>and <strong>Vostok Station.</strong></p> <p>The Japanese built a research station there back in 2005. Since then, researchers have been digging through three meters of snow to measure temperature increases at least four times per year, which has helped them better understand climate change in Antarctica.</p> <p>Many animals live in this snowy desert, including snails, mites, and nematodes.</p> <h2 class="wp-block-heading">Dome Argus</h2> <p>Coming in fourth place is:</p> <p><strong>Dome Argus</strong> with an average annual snowfall of 13 feet 7 inches. This unique Dome lies in Western Antarctica and rests atop a relatively flat expanse of ice called the interior layered deposits (ILD).</p> <p>Its summit is about 3400 meters above sea level, but experts expect it to increase by 2100. Dome Argus is in the center of West Antarctica that has experienced some of the greatest warmings on Earth since the 1970s.</p> <p>If this trend continues at <strong>Dome Argus,</strong> it will melt and result in a global sea-level rise.</p> <h2 class="wp-block-heading">The Byrd Station</h2> <p>The <strong>Byrd Station</strong> in East Antarctica makes number 5 on the list with 12 feet 4 inches of snowfall each year. This research station holds the coldest temperature (-135 degrees Fahrenheit) and the most incredible wind speed (2240 km/h).</p> <p>Scientists at this site monitor climate change all around Antarctica by measuring meteorological, magnetic, seismic, and other variables. They also record ice core samples left behind by earlier explorers who visited the region before advanced weather monitoring systems were available.</p> <p>The 2002-2003 Antarctic winter recorded the most snowfall accumulation in this location. This was also the coldest period on record since researchers started keeping track back in 1957.</p> <h2 class="wp-block-heading">Dome C</h2> <p><strong>Last but not least is:</strong></p> <p><strong>Dome C </strong>with 12 feet of snow per year. Every place mentioned thus far only gets an average of about 12 feet of snow each year because there are so many other locations where less precipitation falls annually.</p> <p>Located near the French-Italian Concordia Station, this Dome is made up of two distinct areas:</p> <p>A northern and southern plateau (with altitudes at 3300 meters and 3600 meters, respectively). While this area at <strong>Dome C </strong>may not get as much snow as its counterparts, it has been under continuous observation since 2004–2005 by scientists from all over the world.</p> <p>The site was chosen because of its location in the center of East Antarctica and near Concordia Station. It also receives less snowfall than <strong>Dome Argus</strong> but more than <strong>Dome Fuji,</strong> making it ideal for research purposes.</p> <figure class="wp-block-image size-large"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/01/antarctica-2-scaled-e1642013407491-1024x677.jpg" alt="" class="wp-image-4752"/></figure> <h2 class="wp-block-heading">Wow, that's a lot of snow!</h2> <h3 class="wp-block-heading">"To appreciate the beauty of a snowflake, it is necessary to stand out in the cold." - Aristotle.</h3> <p>So, as the snow falls outside wherever you are this winter, I hope at some point during the winter season, as we are watching the beautiful white stuff descend upon us, we will enjoy time to curl up by a fire with a good book or movie and have a nice piping hot cup of cocoa.</p> <div class="wp-block-cover alignleft has-background-dim-30 has-background-dim" style="min-height:548px"><img class="wp-block-cover__image-background wp-image-4759" alt="" src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/01/grannys-hot-cocoa-819x1024.jpg" data-object-fit="cover"/><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <h2 class="wp-block-heading">Grandma's Old-fashioned cocoa recipe.</h2> <p>1/4 cup. granulated sugar<br>1/4 cup. un-sweetened cocoa powder<br>pinch of salt<br>1/4 cup. hot water<br>Two cup milk</p> <p></p> </div></div> <h2 class="wp-block-heading">Favorite toppings:</h2> <p>Whipped cream, chocolate shavings, ground cinnamon, cinnamon sticks, cloves, marshmallows.</p> <h2 class="wp-block-heading">Instructions:</h2> <p>In a small saucepan, whisk the cocoa and the sugar with the salt. Whisk in hot water until it is smooth. Add the milk and stir very well until combined.</p> <p>Continue to heat the mixture over medium heat, stirring until hot. Divided into your favorite mugs and add toppings to your specifications.</p> <p><strong>Enjoy!</strong></p> <p></p>

Snowiest Places in the USA

Snow is a big part of any ski resort, but some places in the United States receive more snow than others, and some of us want a snow day! Here are the top five snowiest places in the United States: 5. Sundown, Vermont Sundown is a…
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<h3 class="wp-block-heading">What do movies, TV shows, social media posts, and stories have in common?</h3> <h3 class="wp-block-heading">They are all forms of entertainment. </h3> <h3 class="wp-block-heading">But what makes them work?</h3> <h3 class="wp-block-heading">Why do we love scrolling through our Facebook feed to read about an acquaintance's new baby?</h3> <h3 class="wp-block-heading">Or watch Netflix for hours just because the plot keeps you on the edge of your seat with suspense?</h3> <h3 class="wp-block-heading">Why do we crave entertainment when it can cause stress or anxiety in some cases?</h3> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/dont-just-stand-there-1024x768.jpg" alt="writing for business" class="wp-image-4726" width="402" height="302"/><figcaption>promote your business</figcaption></figure></div> <p>What makes entertainment so addicting is the fact that humans are wired to seek out drama. And not just our drama, but other people's too.</p> <p>"We evolved to learn through storytelling, and telling stories is how we share the wisdom of our tribe, so it's tied up with all kinds of deep psychology." Storytelling and stories have been around for thousands of years. It's only natural that humans are intrigued by them.</p> <h2 class="wp-block-heading">Human's Crave Drama</h2> <p>Social media feeds are filled with drama daily.</p> <p>#WokeBae, #ExposePorn, or even #EtherBae. These are used frequently to make fun of someone or spread rumors. And while some might get annoyed by this negativity, it's simply our instinct to crave drama.</p> <p>Our ancestors thrived off gossiping about the people in their tribes, and we have carried that gene with us throughout time. We love a good story of gossip, but only if it's about someone else. And while sometimes these stories can be hurtful and damaging to a person's reputation, humans seem to forget the repercussions at the moment.</p> <p><strong>"No one likes to think themselves as duplicitous or manipulative."</strong> <strong>However, as long as it entertains us and gives us a good laugh, I think we can let the gossip slide.</strong></p> <h2 class="wp-block-heading"><em>Or can we?</em></h2> <h1 class="wp-block-heading">How to use words effectively in audio narration.</h1> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/mesuring-great-marketing-edited.jpg" alt="writing for business" class="wp-image-4729" width="397" height="265"/></figure></div> <ol type="1"><li>Avoid using noise words; these are the filler sounds that do nothing for your message or story. Words like "um" or "ah" should be eliminated from any audio you produce. These meaningless sounds equate to time wasted on your audio and leave the listener feeling more confused and annoyed.</li><li>Alter your pace: this is especially important if you are producing a story of any kind. So, if you read too quickly or too slowly, it will make it difficult for your audience to stay engaged in what you're saying.</li><li>Take breath breaks: Sometimes, we forget to breathe while speaking, but it's important to remember that we need air for the words to come out of our mouths.</li><li>Have confidence when you speak: This can be done by altering your tone and inflection. If you sound like someone insecure, it will make your audience feel uneasy while listening.</li><li>Try not to speak too quickly: If you talk too fast, it will make your audience feel as if they missed what you said. And who knows? You may have lost some of them!</li></ol> <p>The popularity of stories is undeniable, and their impact on society can be seen everywhere we look. For millennia people have used stories as a form of entertainment and, most recently, as a means of learning. How this has been done has changed with the times, though. A significant change today is the growing use of online articles instead of books or other printed media.</p> <h1 class="wp-block-heading">Once upon a time</h1> <p>Storytelling has always been a part of the human experience, from when language was developed before written communication existed to today, where entire careers are based on storytelling. What has changed significantly since then, though, is the impact stories have had on our lives and society as a whole. In all stages of history, they have been used to entertain, inform and teach.</p> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/the-new-york-public-library-1024x808.jpg" alt="" class="wp-image-4732" width="407" height="321"/></figure></div> <h3 class="wp-block-heading">As long as humans have existed, there has been storytelling. 30,000 years ago. Ancestors carved the thrilling tale of their last hunt for the wooly mammoth. Scratching and cutting images into rock walls.</h3> <h3 class="wp-block-heading">Before written communication existed, our ancestors used <a href="https://www.blevinscreativegroup.com/storytelling/why-good-stories-storytelling-is-the-key-to-your-success/" data-type="post" data-id="4621">stories</a> as their primary source of entertainment. Songs were sung around the fire at night, storytellers told tales, and history was passed down orally through generations. It helped people remember critical information about life events or social rules so that they could continue to develop their <a href="https://www.blevinscreativegroup.com/storytelling/beard-volution/" data-type="post" data-id="4127">culture</a>.</h3> <h1 class="wp-block-heading">Words are power</h1> <p>As <a href="https://www.blevinscreativegroup.com/journal/" data-type="URL">writing</a> developed from hieroglyphics to the handwriting we know today, stories were still used extensively and as a form of entertainment and instruction in history, society rules, and religion. However, the main difference was that it changed from a strictly oral delivery system to the written word. This allowed people to spread information further and faster across large areas. This allowed cultures to develop faster and new ideas to spread rapidly.</p> <p>Nowadays, many people rely on online articles to learn about the world through teaching facts and life events. Stories are used in these kinds of articles all the time to connect with readers using emotional triggers. The more emotionally engaged individuals are, the more likely they will remember it and pass it on.</p> <p>How people use stories has changed over time, but their impact on society has not waned. People everywhere still use them daily to learn new concepts, enjoy themselves, or pass along important information about life events. The main difference now is that written stories are replaced with online articles, social media, and video.</p>

Words are a Humans Most Powerful Tool

What do movies, TV shows, social media posts, and stories have in common? They are all forms of entertainment. But what makes them work? Why do we love scrolling through our Facebook feed to read about an acquaintance’s new baby?…
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