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• Use this when

  Use this when your business is difficult to find, your profile looks incomplete, or customers regularly ask questions Google should already answer.

• Category

  Google and Local Visibility

• Format

  Checklist

• Time required

  20–30 minutes

• What it helps you do

  A practical review of your Google Business Profile, categories, photos, services, reviews, and location language.

1. Business information

• □ The business name matches the name used publicly and on your signage.

• □ The address, service area, phone number, and website are correct.

• □ Regular and special hours are current.

• □ The map pin points to the correct entrance or location.

• □ The profile is verified and controlled by the business owner or authorized manager.

2. Categories and description

• □ The primary category describes the business as specifically as Google allows.

• □ Relevant secondary categories are added without stretching beyond what the business actually provides.

• □ The business description explains what you offer, who you serve, and where you are located.

• □ Important local terms are included naturally.

• □ The description avoids slogans, keyword stuffing, and claims that cannot be verified.

3. Products and services

• □ Core services or product categories are listed.

• □ Descriptions explain what each service includes and who it is for.

• □ Prices or starting prices are included when helpful.

• □ Seasonal offers and outdated services are reviewed regularly.

• □ The profile points customers to the correct page for booking, ordering, or learning more.

4. Photos and visual proof

• □ The logo and cover photo are current and recognizable.

• □ The profile includes real exterior and interior photos.

• □ Customers can see products, services, rooms, food, work, or experiences before visiting.

• □ New photos are added throughout the year.

• □ Images accurately represent what customers will experience.

5. Reviews and reputation

• □ The business has a simple process for requesting reviews from real customers.

• □ Recent reviews appear regularly instead of arriving only in occasional bursts.

• □ The business responds professionally to positive and negative reviews.

• □ Responses sound human and do not repeat the same template.

• □ Recurring praise or complaints are used to improve the business and its messaging.

6. Customer action

• □ The call, website, directions, booking, menu, or order links work.

• □ The correct landing page is used instead of sending everyone to the homepage.

• □ Messages or questions are monitored when those features are enabled.

• □ Common questions are answered clearly.

• □ Profile performance is reviewed for searches, calls, website visits, directions, and bookings.

Scorecard

• Give yourself one point for each checked item.

  25–30: Strong local visibility foundation.
  18–24: Findable, but important trust or action gaps remain.
  10–17: Customers may be seeing incomplete or inconsistent information.
  0–9: Rebuild the profile basics before spending money to drive more traffic.

Next Step

• Your next move

  Fix accuracy first, then improve categories, services, photos, reviews, and action links in that order.