Hurst Home Company
Home… more than a word, it’s a feeling.
Brand & Corporate Identity
Print & Packaging
Marketing & Research
Design flair and flow
With tastes somewhat unique, Hurst Home Company designs and builds award-winning custom homes in the triangle area of North Carolina. Transcending three decades, Philip Hurst has a reputation for building homes tailored to his clients’ needs and desires. He has developed a process-driven company of talented individuals that provide clients’ with proven methods, materials, and craftsmanship.
Building the concept
Several years ago, we were tasked with redesigning the first Hurst website and creating an accurate representation of their work. We always find it curious when people say, “I don’t want to spend the money because we don’t get many inquires from our website.” We can usually spot the core reasons immediately if that statement is even real. Websites are subject to an extreme level of snap judgments that directly influence perceptions of credibility as well as an immediate response to whether it jives with what the users are searching for. In Philip’s case, we saw mixed signals. Several years ago, Hurst was a rather traditional luxury custom home builder who occasionally built modern contemporary homes. But we could tell that something was quite different about the modern homes he was designing and building. We could see that this was where his “true passion” lived. At the time of the website development, we consulted Hurst to target a more modern buyers market. In fear of alienating traditional clients, Philip chose a more traditional look for the site that felt safe. Fast forward to 2020 and I think we’ve finally made a bigger impact with redesign number two, that will help Philip with the bottom line.
Style is a window to the Soul
We scheduled and produced several project photography sessions and staff photoshoots to capture High-quality imagery that help tell the Hurst story.
More than a Home Timeless Craftsmanship
Building the Future
Early this year, we got challenged to rework the Hurst brand to a more modern style. We stripped the site to its most minimalist form and pushed everything to emphasize the quality of the imagery and the work itself. After all, the devil is in the details, and the work is the style.
If you’re looking for modern luxury real estate, Hurst Home Company will be at the top of your list in the Raleigh, NC area. So much more than a custom home builder, Hurst crafts classic, timeless homes with lifestyle-driven design.
Feed the Brand
57% of internet users say they won’t recommend a business with a poorly designed website on mobile
The anatomy of an envelope
to thine own self be true
The Golden Rule
The Hurst modern home style is quite classic and is rare in the “me too” builder market that seems to plague Raleigh. It makes a statement and resonates with clients seeking a more sophisticated modern, bold, and confident home design. We kept the site light and airy, including grays throughout the overall design with a touch of antique gold as an accent. We utilized striking high resolution black and white staff photography to create a dramatic yet nostalgic feel. After all, Hurst has been around the block for over three decades, building masterpiece homes.