Skip to main content

Case Study

Knightdale Station

Young. Vibrant. Scenic. 


Preston Development


Website Branding and Marketing a Master-Planned Community Mixed Used Amenities


April 2015 — 2021

Our Services

  • Marketing & Research
  • Brand Identity

  • SEO Strategy
  • Content Strategy

  • Community Website
  • Real Estate Listings (MLS)

A lifestyle brand built around history

Nearly a century ago the Town of Knightdale was born out of one man’s vision of a vibrant rail-road town. Repurposing that vision of town founder and namesake, Henry Haywood Knight, our branding strategy would link Knightdale Station and its amenities to the rich heritage resonated both locally and from afar, leading to record setting sales in the community’s first phase.

Respected Builder Team

Lifestyle Amenities

A Preston Community

Building the concept

Life is like a box of train tracks.

Following consecutive successful neighborhood branding projects with Preston Development Company, we were called upon for our expertise in Lifestyle Real Estate to expand the Brand for its first venture into Eastern Wake County.

This journey of a thousand miles began with a single step that like the town itself was built out of innovation and progress. In the end our marketing strategy for Knightdale Station would “ride the rails” to a third consecutive Major Achievements in Marketing and Excellence (MAME)  award.

Where neighborhood is the amenity

A Town with
Southern History

We provided full web development and maintenance as well as an ongoing organic strategy with content development. The web solution pulls new home listings for each builder from IDX, making them available directly from the website. No tricks, no fuss exactly what homebuyers want.

Creative expertise that comes full circle

We started with strategy and demographics and developed the narrative of the brand, while building out a full wireframed website. This allowed the client to follow every step of our process. We utilized a complementary color palette to achieve a cross branded feel with the Town of Knightdale. We developed visuals and graphics to support our vision and unify the community and town together and bring the brand to life.

Our goal was to extend the small town feel of Knightdale and weave it throughout the community creating a sense that has always been there. The first 100 days from Grand Opening bringing $10 million in home sales put Knightdale Station on the right track.

Organic Content Strategy

Organic traffic increased by 507%

$10 million in new home sales the first 100 days of launch

Engage. Inspire. Motivate.