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Case Study

Preston Retreat

A Limited Edition Neighborhood

Client

Preston Development Company

Project

Marketing for a Limited Edition Neighborhood

Date

September 2016 – 2020

Our Services

  • Branding

  • Content Strategy

  • On-going Organic SEO

  • Press Releases

  • Community Website

  • Print Advertising 

  • Marketing & Research

The more brilliant the lightning, the quicker it disappears. 

— Avicenna

Life’s Rich Palette

As a most highly respected developer with over a quarter of a century of expertise, Preston Development revealed a property in one of the most desirable housing markets in the country. Preston Retreat was to be the “crown jewel” of their residential communities and Blevins Creative Group was commissioned with telling the story.

“Marketing a Masterpiece” Blevins honored the historical lineage of the land itself and Preston brand’s legacy.  We evolved an award-wining campaign from ground-breaking to a property sell out in just 24 months. With a limit of 25 homesites and prices starting at 1 million dollars made Preston Retreat the first luxury neighborhood home market since the 2008 housing market crash.

Entice Luxury Homebuyers

Exclusive Offer

Perfect Market Timing

Building the concept

Marketing a Masterpiece

With our numerous success from other Preston Development projects, we knew that we must create “a million-dollar buzz” for our clients’ exclusive neighborhood.  Inspired by the rich history of the land that would become Preston Retreat, we spun the tale of local lore dating back to 1816. Utilizing impeccable photography, unmatched eye for design, local media outlets, press releases and real estate publications, earned us the “triple crown” in Raleigh area real estate marketing. Receiving Best Web site for a community, Best logo design for a company, and Best print ad for a company in the prestigious MAME awards.

Mame Award of Best Innovative Feature – Domaine Serene Wine Cellar – Preston Retreat / Upton & Co. Sales Price: $1,360,000

Putting Pixels to Canvas

With our champion campaign, confidence to navigate the terrain, our clients’ unmatched reputation, Preston retreats prime and historical location, we caused a ripple effect in the luxury neighborhood home market which in turn sparked other area developers to follow suit.

 

$32 million in luxury home sales driven by Organic Lead Generation / Surpassed Estimated Close-Out

 

Major Achievements in Marketing and Excellence Awards

Best Logo Design for a Company

Best Website for a Community

Best Print Ad for a Community

Selling Luxury in Cary, North Carolina

Average Home Price $1.2 million

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