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Stories, Strategy & Growth

“If I had asked them what they wanted, they would have said faster horses.”

— Henry Ford

Progress doesn’t come from polling the obvious. It comes from seeing what’s next and building it with clarity.

The Blevins Creative Group Journal is where we publish original thinking on marketing strategy, brand clarity, websites, SEO, content, placemaking, and business growth. These articles are written from real work, not theory, and they are built to help business owners understand how stronger strategy, clearer messaging, and better digital infrastructure create momentum.

economic development has a new credibility problem
Written By: Michael Blevins

Economic Development Has a New Credibility Problem

As technology makes professional-looking work easier to produce, communities need better ways to recognize professional judgment. Economic development leaders have always had a difficult job when selecting outside expertise. A proposal can explain experience, methodology, staffing, deliverables, and price, but none of those things completely reveal how well the people behind it will think once […]
Economic Development Has a New Credibility Problem
<h2 class="wp-block-heading">Staging real estate for sale is more than just decorating. A professional real estate agent knows that a house is only as good as its first impression, and many buyers will not even look beyond the home's front exterior. In fact, according to statistics from Realtor.com, 91% of buyers now start their home search online before ever stepping foot into a home in person.</h2> <p class="has-drop-cap wp-block-paragraph">For a home to sell quickly and for top dollar, it is crucial that the agent market the house online through high-quality photos. Professional real estate photographer stagers recommend taking advantage of this opportunity by photographing your home at its absolute best.</p> <p class="wp-block-paragraph"></p> <p class="wp-block-paragraph"></p> <figure class="wp-block-image size-large"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC_7868-1024x683.jpg" alt="Real Estate Photography " class="wp-image-4683"/></figure> <h2 class="wp-block-heading">Dynamic Duo</h2> <p class="wp-block-paragraph"><strong>Photography & Staging</strong></p> <p class="wp-block-paragraph">Staging a home or space is not just for residential real estate; it's also used to show off custom homes built by custom home builders worldwide for individuals who want photos of their homes and for corporate and commercial real estate needs.</p> <p class="wp-block-paragraph">Professional real estate marketing, whether building, buying, or selling, requires a professional photographer, at the very least. It also requires a professional stager to make properties photo-ready.</p> <p class="wp-block-paragraph">So, if what you are looking for is professional guidance in staging your home or custom-built homes, contact a home stager who can help you with the process.</p> <p class="wp-block-paragraph">If you'd like to find a reliable and experienced company that can provide both services, your best course of action is knowing what each service entails. This way, you'll know what results you should expect from them to be happy with their work.</p> <h2 class="wp-block-heading">Professional photographic services</h2> <p class="wp-block-paragraph">A successful photo shoot for a real estate listing starts with careful planning and ends with final images that are clear, compelling, and attractive. The right professional photographer will tell your story in their photographs, so when it comes time to hire that professional photographer for the job, remember there are some key factors to look out for:</p> <p class="wp-block-paragraph"><strong>Experience</strong>. Always ask how many house listings, commercial real estate, they've photographed before - </p> <p class="wp-block-paragraph">Be sure to also ask about the professional stager; their experience is just as necessary. If possible, go with a photographer who is familiar with both marketing images and staging images. This person will have an easier time making your listing stand out from others in its market category.</p> <p class="wp-block-paragraph"><strong>Flexibility.</strong> Photographers have two primary ways of working: they are either willing to work within your schedule or need you to follow theirs. It's helpful if you're able to provide them with as much notice as possible - this way, there won't be any last-minute cancellations on your end. </p> <p class="wp-block-paragraph">However, in some cases, a photographer will need a bit more advanced planning to get the shots they want in time for when your house is shown. In that case, you can either try finding someone else or go with their schedule knowing that it may have an impact on how much notice you're given.</p> <p class="wp-block-paragraph"><strong>Pricing.</strong> There are two ways to price professional photography services: by the hour and by the shoot (flat fee).</p> <p class="wp-block-paragraph">Going with the hourly rate means having less control over your budget, but paying per shoot means needing to do everything necessary beforehand so as not to run over costs (ex: make sure there's no clutter and all furniture is at the correct angles, etc.).</p> <p class="wp-block-paragraph">Some photographers offer a combination of both options - this way; you'll get more for your money.</p> <h2 class="wp-block-heading">Stagers</h2> <p class="wp-block-paragraph">A stager will bring in furniture from a store or from their own collections, which may help get rid of or maintain some of the clutter in your home. The furniture brings out a sense of orderliness and beauty to your otherwise less appealing home. The stager helps make the rooms warm and welcoming by using accessories, paint colors, art pieces, and textiles.</p> <blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"><p>"A master bedroom will be made more romantic while the dining room speaks luxury with its chandeliers and painting frames being replaced by silver candlesticks and vases filled with flowers."</p></blockquote> <div class="wp-block-image"><figure class="alignleft size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC4636-Edit-1024x683.jpg" alt="Real Estate Photography" class="wp-image-4682" width="534" height="356"/></figure></div> <p class="wp-block-paragraph">A stager also creates the illusion of space by playing with textures, colors, lighting, and furniture. An excellent stager will make a small room look larger than its original size by applying certain tricks in its design process. The entryway is more welcoming by adding vintage luggage or plant containers that draw attention to the house number or welcome mat. A kitchen is shown in its best light using shiny cookware, while the living room looks clean and organized with minimal furniture items in earthy tones.</p> <p class="wp-block-paragraph">The professional photographer who has done this kind of service many times before will know what shots you want for your home's website or listing in MLS. He will help you get rid of personal belongings like family photos, trophies, and souvenirs. Anything that does not go with the room's overall feel must be removed before the photoshoot begins. The professional photographer will use soft lighting, so your home looks bright and airy, which is vital for an outdoor shot, especially if your house is surrounded by greenery or flowers.</p> <p class="wp-block-paragraph">They will also know the best angles of each part of your home. They can make a living room look larger than it is by giving it high ceilings where possible or showing its spaciousness using an open concept design. A master bedroom's scenic view will have to be featured in at least one picture, while outside shots are taken for homes nestled by lush vegetation or water bodies.</p> <figure class="wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"><ul class="blocks-gallery-grid"><li class="blocks-gallery-item"><figure><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/7295F3D8-E18A-4BEC-AB7B-96258D73A5B4-1024x683.jpg" alt="" data-id="4688" data-full-url="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/7295F3D8-E18A-4BEC-AB7B-96258D73A5B4.jpg" data-link="https://www.blevinscreativegroup.com/storytelling/real-estate-photography-improve-the-value-of-your-property-or-service/attachment/7295f3d8-e18a-4bec-ab7b-96258d73a5b4/" class="wp-image-4688"/></figure></li><li class="blocks-gallery-item"><figure><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/IMG_9445-1024x768.jpg" alt="" data-id="4690" data-full-url="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/IMG_9445-scaled.jpg" data-link="https://www.blevinscreativegroup.com/storytelling/real-estate-photography-improve-the-value-of-your-property-or-service/attachment/img_9445/" class="wp-image-4690"/></figure></li><li class="blocks-gallery-item"><figure><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC4533-1024x683.jpg" alt="" data-id="4691" data-full-url="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC4533.jpg" data-link="https://www.blevinscreativegroup.com/storytelling/real-estate-photography-improve-the-value-of-your-property-or-service/attachment/_dsc4533/" class="wp-image-4691"/></figure></li><li class="blocks-gallery-item"><figure><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC_7881-683x1024.jpg" alt="" data-id="4685" data-full-url="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC_7881.jpg" data-link="https://www.blevinscreativegroup.com/storytelling/real-estate-photography-improve-the-value-of-your-property-or-service/attachment/dsc_7881/" class="wp-image-4685"/></figure></li><li class="blocks-gallery-item"><figure><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC_7807-1024x705.jpg" alt="" data-id="4684" data-full-url="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC_7807.jpg" data-link="https://www.blevinscreativegroup.com/storytelling/real-estate-photography-improve-the-value-of-your-property-or-service/attachment/dsc_7807/" class="wp-image-4684"/></figure></li><li class="blocks-gallery-item"><figure><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC_7868-1024x683.jpg" alt="" data-id="4683" data-full-url="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC_7868.jpg" data-link="https://www.blevinscreativegroup.com/storytelling/real-estate-photography-improve-the-value-of-your-property-or-service/attachment/dsc_7868/" class="wp-image-4683"/></figure></li><li class="blocks-gallery-item"><figure><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC4636-Edit-1024x683.jpg" alt="" data-id="4682" data-full-url="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC4636-Edit.jpg" data-link="https://www.blevinscreativegroup.com/storytelling/real-estate-photography-improve-the-value-of-your-property-or-service/attachment/_dsc4636-edit/" class="wp-image-4682"/></figure></li><li class="blocks-gallery-item"><figure><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC4573-1024x683.jpg" alt="" data-id="4681" data-full-url="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC4573.jpg" data-link="https://www.blevinscreativegroup.com/storytelling/real-estate-photography-improve-the-value-of-your-property-or-service/attachment/_dsc4573/" class="wp-image-4681"/></figure></li></ul></figure> <h2 class="wp-block-heading">On a budget?</h2> <figure class="wp-block-image size-large"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/IMG_9445-1024x768.jpg" alt="on set real estate photography Raleigh NC" class="wp-image-4690"/></figure> <p class="wp-block-paragraph">So, many individuals may want to sell their homes without making too many changes, like painting walls or knocking down walls, then hiring a photographer and stager might be necessary. The selling points about your home will have to come out naturally through the photos instead. This way, potential buyers can easily see what makes your place desirable and how it can benefit them.</p> <h3 class="wp-block-heading">The aim of staging a home for sale is to create the right environment to invite potential buyers into the space and increase comfort, making an impression of value.</h3> <p class="wp-block-paragraph">Roadblocks can stand in the way of success when it comes to effective staging. If your budget is limited, you can overcome it by learning some tips and tricks of the trade on a shoestring budget.</p> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/12/DSC_7881-683x1024.jpg" alt="staging real estate for sale " class="wp-image-4685" width="410" height="615"/></figure></div> <p class="wp-block-paragraph"><strong>Here are seven valuable tips for avid home stagers who have limited budgets:</strong></p> <p class="wp-block-paragraph"><strong>Tip #1 –</strong> Use what you have. For example, set up a seating area with an ottoman as a coffee table and a couple of chairs.</p> <p class="wp-block-paragraph"><strong>Tip #2 – </strong>Let natural light in. Open windows and pull back curtains, allowing the sunshine to brighten up the home.</p> <p class="wp-block-paragraph"><strong>Tip #3 –</strong> Use inexpensive textiles; as you may not be able to afford rugs or expensive sofas right now, you can choose less expensive options like area runners, wall hangings, and window treatments that will dress up a space for your budget.</p> <p class="wp-block-paragraph"><strong>Tip #4 –</strong> Dress up the front door. Use accent pieces to create a focal point and add appeal at the same time.</p> <p class="wp-block-paragraph"><strong>Tip #5 –</strong> Think about curb appeal. Make sure everything is tidy and clean, including the driveway and sidewalks. If necessary, put out flowerpots or plant a garden.</p> <p class="wp-block-paragraph"><strong>Tip #6 –</strong> Make your space unique by adding an extra element like a vintage suitcase to store bed linens, or tie all of the colors in the room together with a throw pillow with bright geometric patterns.</p> <p class="wp-block-paragraph"><strong>Tip #7 – </strong>Use what you have creatively. For example, use plates as picture frames and old mason jars for storing pens and pencils.</p> <h3 class="wp-block-heading">So, as we have heard the old saying go, "one man's trash is another man's treasure."</h3> <p class="wp-block-paragraph">By adding a few key elements without spending too much money, you can transform any house into an inviting home that potential buyers are sure to love. Never skimp on the professional photographer part; you can save money on your budget by using items you already have for staging your home or space to make it look more inviting. However, professional photos are a must to capture the value of the area.</p> <p class="wp-block-paragraph">You may be tempted to bring along your camera and take pictures of your house, but the results will not be as satisfactory, especially for those that need to use photos in their Airbnb or VRBO listing. </p> <p class="wp-block-paragraph">There is a reason why professional real estate photographers and stagers exist, and it is because you won't get the right photo unless they are involved in capturing the best angles of your home.</p> <h2 class="wp-block-heading">Conclusion</h2> <p class="wp-block-paragraph"><strong>Professional marketing services </strong></p> <p class="wp-block-paragraph">As far as professional marketing services, whether you choose one service or both, make sure that your real estate marketing company is looking out for your best interests. A good agency will want to provide you with information on how they plan to market your home, neighborhood, and commercial real estate. If the company isn't willing or able to talk about what they can offer, chances are you're better off finding someone else.</p> <p class="wp-block-paragraph"><a href="https://www.blevinscreativegroup.com/photography/">www.blevinscreative.com</a></p>

Real Estate Photography, Improve the value of your property or service

Staging real estate for sale is more than just decorating. A professional real estate agent knows that a house is only as good as its first impression, and many buyers will not even look beyond the home’s front exterior. In fact, according t…
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<h2 class="wp-block-heading"><strong>Stories, Life, and Memories!</strong></h2> <h1 class="wp-block-heading">Every single day we walk through life—we live it. We live out our own stories as we interact with those around us and as we choose how to spend our free time. Sometimes alone, sometimes surrounded by friends or loved ones, often some combination of the two extremes. Storytelling is intertwined with our daily lives.</h1> <p class="has-drop-cap wp-block-paragraph">Amidst this mixture of experiences and interactions, during our fits and starts of daily activities; in moments taken for granted or cherished forever in memory—our minds are ever keen on gathering information to mold ourselves into stronger individuals, better able to cope with the future when tomorrow finally comes for each one of us despite today never happening quite as you imagined it.</p> <p class="wp-block-paragraph">Our brains don't work without a story to tell about everything that happens. Some are mundane; some are epic! We are what we make of ourselves based on our brains' stories about the world around us and each interaction with it or another person. The strength in these stories gives us the opportunities to learn, grow, and achieve greatness beyond imagination.</p> <p class="wp-block-paragraph">Our lives become defined by our memories—not just those of great moments but also important ones. We must remember that no matter how hard we work or how much effort we put into anything, there can be no memory of it without a story. So next time you step up to bat, consider your story:</p> <p class="wp-block-paragraph">What will people who knew you say?</p> <p class="wp-block-paragraph">Will they laugh at your failures and cheer your successes?</p> <p class="wp-block-paragraph">Do you even want them to?</p> <h2 class="wp-block-heading"><strong><a href="https://www.blevinscreativegroup.com/article/when-building-a-brand-dont-go-for-second-best/" data-type="post" data-id="4241">Storytelling</a> is not just for Fairy tales</strong>.</h2> <p class="wp-block-paragraph">Once upon a time, there were no brands. Companies produced stuff and sold it as best they could before their competitors knocked them off the shelf.</p> <p class="wp-block-paragraph">I know you're thinking, "That sounds awful." And, well, you're right. It was pretty rubbish. However, that's just how it used to be - and now we have brands. And we can thank storytelling for that.</p> <p class="wp-block-paragraph">You see, back in the day, your only form of advertising was a billboard and a newspaper ad (if you were lucky). That meant you were competing with every other business doing the same thing. The result? More or less, all companies produced similar products, and consumers couldn't tell them apart.</p> <figure class="wp-block-image size-large"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/11/Why-good-stories-are-key-01-1024x691.png" alt="Storytelling " class="wp-image-4623"/></figure> <h2 class="wp-block-heading"><strong>Enter branding. </strong></h2> <p class="wp-block-paragraph">By spending money on <a href="https://www.blevinscreativegroup.com/storytelling/is-branding-an-art-science-or-a-little-bit-of-both/" data-type="post" data-id="4477">brand building</a>, companies invested in their future success by creating a story around the products they sold. And it worked - to this day, stories still move people. They are even part of how we communicate our sense of identity with others - i.e., "I'm an Apple person" or "I'm a socially conscious dude."</p> <p class="wp-block-paragraph"></p> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/11/story-board-778x1024.jpg" alt="Storytelling Storyboard " class="wp-image-4629" width="398" height="521"/></figure></div> <h2 class="wp-block-heading"><strong>That's deep for breakfast. But it works.</strong></h2> <p class="wp-block-paragraph">People want to relate to what they buy and be part of something bigger than themselves - this is true whether they're conscious of it or not. I bet you do it yourself with at least one brand. And if you don't, I bet you like the brand (or hate it) for a reason.</p> <p class="wp-block-paragraph">So, what do you need if you want to make sure your company is successful in today's consumer-centric market? Well, more than anything else, it's a great story! And that's not only because of how we communicate with each other and how we think but also how we make decisions (it's why <a href="https://www.blevinscreativegroup.com/storytelling/things-we-love-about-road-trips/" data-type="post" data-id="4055">your parents</a> want you to stop buying clothes and read more).</p> <p class="wp-block-paragraph">You see, when it comes down to making a purchase, consumers use emotions or rational processes. The former is based on how information makes them <a href="https://www.blevinscreativegroup.com/services/" data-type="page" data-id="6">feel</a>, and the latter focuses on logic and practicality.</p> <h2 class="wp-block-heading"><strong>Mind Tricks (Ration vs. Emotion)</strong></h2> <p class="wp-block-paragraph">Ration vs. Emotion may sound a little complicated, but it's not. The best example is how people buy cars. Think about your last car purchase, and you'll realize that the process probably went something like this:</p> <p class="wp-block-paragraph">1. Look for a car (rational)<br>2. Find one I like (emotional)<br>3 Familiarity - do I know anyone that has one (logic and practical)<br>4. Cost - how much can I afford (logic and practical)<br>5. Color - do I like it (emotional)<br>6. Extras - should I get the automatic/sunroof/upgrade package (emotional and logic + practical)?<br>7. Decision made (emotional)<br>8. Purchase (rational)</p> <p class="wp-block-paragraph">That was probably an over-simplified version of how you got your shiny new set of wheels, but it demonstrates that people don't just consider the rational aspects of a purchase. They also allow emotions to drive them through the process, which is important because research has shown that emotional decisions are the best predictor of future behavior.</p> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/11/logical-1024x1024.jpg" alt="" class="wp-image-4634" width="405" height="405"/></figure></div> <h2 class="wp-block-heading"><strong>How does it relate?</strong></h2> <p class="wp-block-paragraph">So how does this relate to you? Well, getting your audience to make an emotional connection with your brand is the difference between you being a flash in the pan and having them return again and again (and spending that hard-earned cash).</p> <p class="wp-block-paragraph">So, if you want your audience to connect with your brand emotionally, you must tell them a story. And that's the beauty of it - it doesn't even have to be original! Just make sure your audience is there with you at every stage.</p> <p class="wp-block-paragraph">So, for example, when you're writing an advertisement or content marketing piece, make sure they are learning something about the product they wouldn't know otherwise. The ad could talk about how much room there is in the boot or what features make it a safer drive in the car example.</p> <p class="wp-block-paragraph">That way, you give them information that they can relate to and become more <a href="https://www.blevinscreativegroup.com/services/" data-type="page" data-id="6">emotionally invested</a> in your product.</p> <p class="wp-block-paragraph">For your brand, if you want something a little more cohesive - don't just advertise through various outlets; try creating a multi-platform campaign. People are always on their phones or listening to the radio. So, if your audience is a captive one, you can get them invested in your product by giving them information at every stage of the purchasing process.</p> <p class="wp-block-paragraph">In short, companies have been <strong>telling stories</strong> for years to grab their <a href="https://www.blevinscreativegroup.com/case-study/hurst-home-company-case-study/" data-type="post" data-id="1420">audience's attention</a> and invest in their brand. But today, people don't just want to be told a story - they want to be part of it too. That's why storytelling is an important marketing tool for your brand, and great storytellers can make or break a company.</p> <p class="wp-block-paragraph"><em>This is your story, and it's important to you.</em></p>

Why good stories “storytelling” is the key to your success!

Stories, Life, and Memories! Every single day we walk through life—we live it. We live out our own stories as we interact with those around us and as we choose how to spend our free time. Sometimes alone, sometimes surrounded by friends o…
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<h1 class="wp-block-heading">Marketing to multiple audiences is challenging. It's not just a simple one-word shift, but it requires action and change that can sometimes be difficult to implement—especially for those who have been doing it successfully for many years. It means looking at you’re marketing from a different perspective.</h1> <p class="wp-block-paragraph">However, with the help of some tools and resources, it is possible to expand your brand and still achieve success.</p> <h2 class="wp-block-heading">Branding with Authority</h2> <p class="has-drop-cap wp-block-paragraph">If you aren't already established authority in the industry or niche you are targeting, it can be challenging to get results right away. However, there is no need to panic! With a bit of research and by looking at your competition, you can determine where you stand in the market. Once that is determined, it's just a matter of taking action to improve your authority over time. This could be easy for some, but others may find it more difficult than they expect. So, if this sounds like you or anyone in control of your business, don't worry! Take it one step at a time.</p> <p class="wp-block-paragraph">Start by creating blog posts, articles, videos, social media updates, etc., to increase your authority in the beginning while also promoting your brand or product. This will help you determine how successful your marketing efforts are over time and any areas you need to improve on.</p> <h2 class="wp-block-heading">Brand Marketing the Product (The Art of Branding)</h2> <ol class="wp-block-list"><li>Branding has always been an essential aspect of creating successful marketing campaigns for products. However, with the power of technology and social media updates, it is possible to take branding to a whole different level than it has ever been before.<br></li><li>Promoting your product is fine, but this doesn't mean you are branding it the right way. Many people assume that because they have a website or social media account technically means they are branding their products the right way. However, unfortunately, it takes more than that to stand out in today's day and age.<br></li><li>To indeed have an impact on your audience, you need to be yourself. If you aren't true to who you are as a person or as a company, it will never translate well with the people who follow you or those you are targeting. So, take time to truly understand your target audience, as well as yourself and your product, to brand it from start to finish successfully</li></ol> <h2 class="wp-block-heading">Brand Influencer Marketing</h2> <ol class="wp-block-list"><li>To reach a broader range of people interested in your product or service, you need influencers. That means getting out there and finding the right people that will help promote your brand with the help of their following.<br></li><li>Influencers come with different price points and benefits to working with them, so do your research before you start considering certain people or companies for this position. You want to make sure that they are relevant to your target audience and relevant in terms of what they can offer you and your company.<br></li><li>When you find the right person for the job, don't forget to get creative with promoting it. This could be through a giveaway or campaign that will help attract attention and new followers to you and your brand while making an impact on their lives and yours as well.</li></ol> <h3 class="wp-block-heading"> </h3> <h2 class="wp-block-heading">Brand Target Audience Demographics (The Science of Branding)</h2> <p class="wp-block-paragraph">Growing your brand isn't just about getting more people to follow or like what you post or share online. It's also about reaching out to the right audience to give them exactly what they need from your company, product, etc. That means looking at your target audience demographics, which is a fancy way of saying 'who you are targeting.'</p> <figure class="wp-block-image size-large"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/11/charts-of-branding-1-1024x833.jpg" alt="Branding Marketing " class="wp-image-4494"/></figure> <p class="wp-block-paragraph">This includes looking closely at the numbers, including age, location, occupation, etc., to get an even better idea of the type of people you are trying to reach. This will help determine what type of marketing efforts are best suited for these individuals to be achieved quickly and effectively over time.</p> <p class="wp-block-paragraph">Once you have demographic information about your target audience, it becomes easy to create new marketing strategies that will get their attention once again while making them feel involved with your brand or product. That is all market research is! So, take advantage by getting creative with your efforts while not forgetting about essential aspects such as demographics and what you can do for them to make a real difference.</p> <h2 class="wp-block-heading">Knowing Your Competition (The Science of Branding)</h2> <p class="wp-block-paragraph">Just like we talked about market research, you need to know who your competition is before you even attempt to create a brand identity that sets yourself apart from them any other company or product. This means knowing who they are and understanding the types of marketing efforts they use and their target audience.</p> <h2 class="wp-block-heading">A Whole Lot of Both:</h2> <p class="wp-block-paragraph"><strong>Strategy -</strong> What aspects should stay consistent to attract the desired customer base while bringing enough of that interest to keep them coming back for more? The "whole lot of both" approach combines marketing strategies to give clientele a greater understanding of what it takes to build an iconic brand. It's not just about attracting a following to a website; it's about showing them you care and provide value to their lives.</p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="wp-block-paragraph">Brand identity is so crucial because the modern consumer can choose from countless options for specific products. Whether your audience is young or old, you must ensure they can connect with your brand before purchasing, so for that connection to happen, you must appeal to their emotions just as much as their rational side by being relatable and meeting your business goals.</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <blockquote class="wp-block-quote has-text-align-right is-style-large is-layout-flow wp-block-quote-is-layout-flow"><p><strong>"A great strategy is a combination of both art and science,</strong> <strong>not just one or the other."</strong></p></blockquote> </div> </div> <p class="has-drop-cap wp-block-paragraph">There are many underlying factors that companies take into consideration when building a successful brand identity today, such as color schemes and fonts: "The right colors convey an emotion which can make all the difference in how consumers perceive and react to a product (or service)." The last thing you want is to be perceived as boring or dull by your target market because then it's game over, no matter how good a product you have.</p> <p class="wp-block-paragraph">For some companies, building their brand identity is not just to generate revenue but also to establish their name in an industry that may be competitive with other brands. When creating a unique brand experience, companies are more likely to get noticed by potential clients who can quickly lose interest when visiting websites that don't appeal to them. As stated before, the overarching goal is to connect with your audience on multiple levels so they can become loyal customers. This will often lead to higher conversion rates and greater profits once they are converted! "A great strategy is a combination of both art and science, not just one or the other."</p> <p class="wp-block-paragraph">Having a well-defined branding strategy is helpful when we look at these three questions:</p> <ul class="wp-block-list"><li>What is your business's mission and vision?</li><li>What do you want to accomplish for your customers, investors, and employees?</li><li>How will your company be different than competitors?</li></ul> <h2 class="wp-block-heading"><strong>Logos</strong></h2> <p class="wp-block-paragraph">These then help define the characteristics of who you are. A good example would be the <strong>logo. </strong>The image should represent every aspect of what you're all about and convey that in just one picture. So having some consistency across these items will help give an identity to your brand. With this, you can establish trust with consumers while understanding what ultimately defines them as a brand.</p> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading">Here are three basic rules that brands should follow to help establish a strong brand identity:</h4> <hr class="wp-block-separator is-style-wide"/> <ol class="wp-block-list"><li>Stay consistent. </li><li>Let your personality shine through. </li><li>Don't overcomplicate it.</li></ol> <hr class="wp-block-separator is-style-wide"/> <p class="wp-block-paragraph"></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="wp-block-paragraph">Your color palette, font, and tone should all be used consistently across different media forms such as social media, website design, etc. This will allow consumers to adapt more quickly to the company while helping them feel more comfortable with what they are seeing. For example, one of the most successful brands out today is Coca-Cola, which extensively uses its colors in its logos across its product line. Another great example is IKEA which has repeated the same image of an older-looking family for almost 40 years!</p> </div> </div> </div> </div> </div></div> <p class="wp-block-paragraph">Having this consistency allows people to identify what you stand for quickly. For the personality, this is where you let your creativity take off. If there are specific characteristics about your company that define it as being innovative, creative, etc., show it in a way that will attract your target market. Just because you must follow some rules doesn't mean it has to be boring!</p> <p class="wp-block-paragraph">Making sure not to overcomplicate things are just as important as anything else. Remember when Apple first released their simple logo with just their name on an apple? And now look at their logos today! There are so many changes that they made but still considered what made it successful in the past and modifying it for future use. Creating an "iconic brand" is all about keeping things simple while adding the necessary tweaks to ensure it stays fresh and relevant.</p> <p class="wp-block-paragraph">Since brand identity is so important, there are a lot of existing factors that can help support your branding strategies:</p> <p class="wp-block-paragraph">• <strong>Custom logos: </strong>If done correctly and with the same principle above, it can help build a brand. If you want to be serious and professional, avoid cartoon-like images that may try too hard to keep your audience's attention.</p> <p class="wp-block-paragraph">• <strong>Website design: </strong>Whether it's a landing page or an extensive microsite (brands like Coca-Cola have), make sure it fits your necessary branding guidelines such as colors, fonts, logos, etc. This will help establish an image for users before they even see any content on the site! Just like print advertising goes hand in hand with TV ads, a website should go hand in hand with social media platforms to convey a message across every different platform.</p> <p class="wp-block-paragraph">With everything that goes into branding, it takes a lot of communication and coordination across the company. Whether you call yourself an art director or designer, don't forget about all these factors while establishing your brand identity!</p> <h2 class="wp-block-heading"><strong>Conclusion:</strong></h2> <p class="wp-block-paragraph">As stated above, it is crucial to keep your brand consistent across all digital and physical media you use (and even in the office!) while still incorporating characteristics that define your business and will attract people to you! Let's keep in mind that many factors are involved in building a solid brand identity, such as color, fonts, logos, and even your website design, so remember to involve all parties when creating a brand strategy.</p> <p class="wp-block-paragraph"></p>

Is Branding an Art, Science, or a little bit of Both

Marketing to multiple audiences is challenging. It’s not just a simple one-word shift, but it requires action and change that can sometimes be difficult to implement—especially for those who have been doing it successfully for many years. It…
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<h2 class="wp-block-heading">Tobe Hooper was one of the most influential horror directors of the 20th century.</h2> <p class="wp-block-paragraph">Many in and out of the industry widely considered his 1974 directed film, The Texas Chain Saw Massacre, to be regarded as one of the most notable and most incredible horror films ever made, and that horror film has had a massive influence on the genre over the decades and influence on the 1980s slasher era.</p> <p class="wp-block-paragraph">Hooper began his film industry career as a sound editor and assistant director on low-budget exploitation films. Hooper's other films include 1974's Eaten Alive and 1982's Poltergeist. He also directed several episodes of the X-File, Stephen Kings Salem's Lot, The Equalizer, and Masters of Horror.</p> <p class="wp-block-paragraph">Hooper was born in Austin, Texas, in 1943. He began his career making commercials and industrial films before moving into directing features. His first feature film was1972's Eggshells, a low-budget psychodrama about a mother who slowly goes insane. Hooper followed this up with The Texas Chain Saw Massacre, which became an instant cult classic. The film, however, would be banned in several countries and caused controversy for its graphic violence.</p> <h2 class="wp-block-heading">Chainsaw Massacre</h2> <p class="wp-block-paragraph">Despite the controversy, The Texas Chain Saw Massacre was a huge success, and Hooper quickly became one of Hollywood's most sought-after horror directors. He followed up the film with 1974's Eaten Alive, a cannibalism-themed horror movie starring Marilyn Burns and Allan Arkush.</p> <p class="wp-block-paragraph">The Texas Chainsaw Massacre is a 1974 American horror film directed by Tobe Hooper, and the film leading actors were as follows: </p> <p class="wp-block-paragraph">Marilyn Burns, Paul A. Partain, Edwin Neal, Jim Siedow, and Gunnar Hansen. Tobe Hooper's Chainsaw Massacre is considered one of the most influential horror movies.</p> <p class="wp-block-paragraph">The classic horror film follows a group of friends who grotesquely fall victim to a family of vicious cannibals while on a road trip through Texas. The film was marketed based on a true story to attract viewers, though the events it depicts are mainly fictional.</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <figure class="wp-block-pullquote has-small-font-size"><blockquote><p>The Texas Chainsaw Massacre was released to many mixed reviews but was a huge commercial success, grossing over million at the box office. The horror film has since become one of the most influential horror films of all time and has been ranked by several critics in the genre as one of the greatest horror films ever made. </p></blockquote></figure> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div class="wp-block-image"> <figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2022/10/texas-chainsaw-725x1024.jpeg" alt="" class="wp-image-4933" width="372" height="526"/><figcaption>Poster Features: Leather face Jedidiah Sawyer wielding a chainsaw.</figcaption></figure> </div> <p class="wp-block-paragraph">In the year 2005, the Library of Congress selected the film The Texas Chainsaw Massacre for preservation in the United States National Film Registry as being "culturally, historically, or aesthetically significant."</p> <p class="wp-block-paragraph">The film spawned a franchise of seven sequels and a remake.</p> <p class="wp-block-paragraph">The franchise includes the following: </p> <p class="wp-block-paragraph">Leatherface, The Texas Chainsaw Massacre 2, Texas Chainsaw 3D, Leatherface: The Texas Chainsaw Massacre III, Texas Chainsaw 4: And also, the following: </p> <p class="wp-block-paragraph">The Next Generation, The Return of the Texas Chainsaw Massacre, and Leatherface.</p> <h2 class="wp-block-heading">They're Here!</h2> <p class="wp-block-paragraph">Hooper then directed the classic supernatural thriller Poltergeist, produced by Steven Spielberg.</p> <p class="wp-block-paragraph">A poltergeist is a ghost or other supernatural entity responsible for physical disturbances, such as noise, movement of objects, and sometimes even attacks on people. The word "poltergeist" originates from the German words "poltern" (to knock) and "Geist" (ghost or spirit).</p> <p class="wp-block-paragraph">Poltergeists are often associated with a particular person, usually a teenage girl or young woman. It is thought that the Poltergeist is using the person as a focus for its energy or that the person may be subconsciously causing the disturbances. In either case, the poltergeist activity stops when the person leaves the area.</p> <p class="wp-block-paragraph">Over time there have been many reports of poltergeist activity, but it is challenging to investigate these claims scientifically. Some scientists believe poltergeist activity may be caused by psychological factors, such as stress or repressed anger. Others believe that poltergeists are real but that they are very rare.</p> <p class="wp-block-paragraph">On August 26th, 2017, film director Tobe Hooper passed away at 74. While his career spanned over four decades, Hooper will always be remembered as a master of horror.</p> <p class="wp-block-paragraph">Hooper's death shocked the film world, as he was still an active director at the time of his passing. His most recent project was the 2017 sequel "Leatherface," which was a return to the "Texas Chainsaw Massacre" franchise that Hooper helped create.</p> <p class="wp-block-paragraph"><a href="https://www.imdb.com/name/nm0001361/" target="_blank" data-schema-attribute="about" rel="noreferrer noopener">Tobe Hooper</a> created and directed some of the most iconic films in the genre. His movies are still hugely influential, and his legacy will continue to be felt and heard for many decades. </p> <p class="wp-block-paragraph">Mr. Hooper will be remembered for his visionary work and ability to scare audiences like no one else.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p><strong><em>"No matter where you're going, it's the wrong place." </em></strong></p><cite><strong><em>Tobe Hooper</em></strong></cite></blockquote>

Master of Horror

Tobe Hooper was one of the most influential horror directors of the 20th century. Many in and out of the industry widely considered his 1974 directed film, The Texas Chain Saw Massacre, to be regarded as one of the most notable and most i…
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<h2 class="wp-block-heading">Pinpoint your Personality!</h2> <h1 class="wp-block-heading">The one thing that pretty much every company needs is branding. Without it, you're running around in the dark, hoping somebody buys your product/service while having no idea who they are or why they would want to buy from you. Branding gives companies a face and puts a name to the products or services they sell.</h1> <p class="has-drop-cap wp-block-paragraph">Even if you don't have a brand, your company should look professional and clean. Your logo should be simple enough for people to remember easily, but not so simple that it seems completely generic. Several websites have logos that anyone can go onto and purchase, but first, you must decide what your company is going for.</p> <p class="wp-block-paragraph">If you want a modern logo, go with one that has some circle or square around it. If you're looking for something more traditional, go with the typefaces and colors that are more on the conservative side.</p> <p class="wp-block-paragraph">If you like the idea of having your logo, you must know what the different parts of the logo mean. For instance, there is always an image used in all symbols. This image should represent whatever business you're in or whatever it is that you do. You can also put your initials in the logo if you don't want it to be so literal.</p> <h2 class="wp-block-heading">Logos</h2> <p class="wp-block-paragraph">When designing your logo, it should be simple but also unique enough so people will recognize it as yours. If somebody says, "oh! I love what XYZ company did with their logo," you don't want to have to say, "what logo? That looks like every other generic logo out there." Make your company stand out.</p> <p class="wp-block-paragraph">Once you pick the colors and font, do not stray from it! This goes back to knowing your target audience to understand what you want the logo to say and look like. If you pick a color scheme, make it consistent across your branding (business cards, posters, etc.)</p> <p class="wp-block-paragraph">It is also essential that when creating your logo or picking one that you don't use any clip art or images that could be offensive in any way. Also, it's a good rule of thumb to keep your logo on the smaller side. It looks better that way and will also help with its recognition.</p> <p class="wp-block-paragraph">Next time you need a new business card or another branded item, make sure the branding is consistent and top-notch!</p> <h2 class="wp-block-heading">What Does the Branding Say to Your Target Audience?</h2> <h3 class="wp-block-heading">Overall Appearance</h3> <p class="wp-block-paragraph">Basically, branding is the promise, unique to your business and your business alone, that you have made to your target audience</p> <p class="wp-block-paragraph">How you have branded your company is how it will appear to the public and your clients.</p> <h4 class="wp-block-heading">Building the Brand</h4> <p class="wp-block-paragraph">Building a good reputation with the public and keeping that promise you've made to the target audience is a crucial building block for a strong brand. Keeping promises and building that reputation makes more clients and prospective clients gain trust in you and want to turn to your company for their needs. Creating a brand-new company and building this reputation is crucial to its success.</p> <h3 class="wp-block-heading">Your Logo and Tone of Voice: </h3> <p class="wp-block-paragraph">How you want clients to perceive you, as well as your tone of voice in general. Consistency is key when it comes to the tone of voice and logo. Once you have chosen a specific color scheme, style, and so on that gives your company a confident personality, you do not want to ever stray from that!</p> <p class="wp-block-paragraph">You can't just pick something you like; your company's brand is the sum of all promises and expectations that you make to your target audience.</p> <p class="wp-block-paragraph">Building a good reputation and keeping those promises and expectations with your target audience is one of the most significant building blocks of a strong brand — if not THE biggest — for companies, businesses, and entrepreneurs. Keeping promises builds trust between business owners and their clients or prospective clients.</p> <p class="wp-block-paragraph">This builds more clients and prospects over time, which grows your company's bottom line exponentially. A crucial part in keeping promises is understanding what your brand actually 'says' to your targeted market- the value proposition- the commitment you have made to them, usually by way of slogan or tagline on some level: "the ultimate driving machine" -(BMW), "Just do it"- (Nike), "Because you're worth it"- (L'Oreal), etc.</p> <p class="wp-block-paragraph">According to a white paper by Entrepreneur University, a value proposition is a statement of how you plan to help your target audience- what problems you will solve for them. That's not all, though: "To create a successful brand or product, entrepreneurs must understand their target market and be able to articulate the needs of those consumers."</p> <p class="wp-block-paragraph">To break it down even more straightforward, if your company had a slogan on some level along the lines of "we bring people together" as in Angie's List, then that would be part of your value proposition because your company promises that they can help connect people with products or services that benefit them.</p> <p class="wp-block-paragraph">Below is a list that CEOs, small business owners, and entrepreneurs can use to examine their own company's value proposition. Ask yourself what your brand says about the world you aim to build for your target market. Then go back and look at how accurately your brand reflects that vision, according to this list:</p> <p class="wp-block-paragraph">It's essential to identify these attributes because they'll help you maintain a competitive edge.</p> <h3 class="wp-block-heading">Help vs. Hurt</h3> <p class="wp-block-paragraph">Businesses that do good (help) can include TOMS Shoes or Patagonia (buys one get one free for charity); tobacco producers or similar companies might analogize businesses that hurt. Ask yourself: does our company promote helping our customers? Or hurting them?</p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <h3 class="has-text-align-left wp-block-heading">Price</h3> <p class="wp-block-paragraph">Lower-priced brands might be analogized by Walmart (can afford lots of products); higher-priced brands might be compared by Apple (graphics, design, performance.)</p> <h3 class="wp-block-heading">Passion</h3> <p class="wp-block-paragraph">Passionate brands might include Harley Davidson (motorcycles for lifestyle); brands that aren't passionate may promote the same product/service for business reasons with less enthusiasm.</p> <h3 class="wp-block-heading">Personal</h3> <p class="wp-block-paragraph">A personal brand would be like Tom's Shoes; businesses that promote their employees alongside their product or service might reflect this.</p> <h3 class="wp-block-heading">Product</h3> <p class="wp-block-paragraph">A 'product' brand is basically a give it to you straight type of company. An example of this would be Viking Range Corporation which makes professional-grade home appliances 6) People- Brands that focus on people might include Lululemon Athletica (encourages humanity/community); Walmart might analogize brands that don't.</p> <h3 class="wp-block-heading">Planet</h3> <p class="wp-block-paragraph">Brands that are planet friendly may include Patagonia or TOMS Shoes; brands that aren't eco-friendly would analogize to oil producers.</p> <h3 class="wp-block-heading">Process</h3> <p class="wp-block-paragraph">A process-driven company might be compared to Google because of their efficient working style; companies without a process, like some non-profits, might focus on the result instead of how it gets done. 9) Profit - Companies with profit as one of their primary goals would analogize to oil producers or similar businesses; companies without profit goals relate more closely to non-profits looking for donations 10) Price - Low price points can be found in stores like Walmart; high price points would analogize to Apple.</p> <h3 class="wp-block-heading">Pride</h3> <p class="wp-block-paragraph">Proud brands might include Harley Davidson (motors for lifestyle); brands that don't promote pride might be Analogized by the oil industry.</p> <h3 class="wp-block-heading">Proven</h3> <p class="wp-block-paragraph">Companies with proven products or services may focus on facts and statistics; companies without a strong product/service history will likely focus more on promises than results.</p> <h3 class="wp-block-heading">Place </h3> <p class="wp-block-paragraph">Location-based businesses like McDonald's can relate to this attribute; non-location-specific companies like TOMS Shoes do not.</p> <h3 class="wp-block-heading">Purpose</h3> <p class="wp-block-paragraph">This word relates to companies with a charitable purpose beyond their business model, like John Deere (environmentally friendly) or Patagonia (one item sold = one thing donated); oil producers or similar organizations would analogize companies without a goal.</p> <h3 class="wp-block-heading">Purity</h3> <p class="wp-block-paragraph">Pure brands might include those that use all-natural ingredients like Burt's Bees; brands that aren't as pure might relate to oil companies trying to market themselves as environmentally friendly.</p> <h3 class="wp-block-heading">Quality</h3> <p class="wp-block-paragraph">Quality is typically represented in superior technology, performance, or features; non-quality-focused companies would analogize more closely to non-profits looking for donations.</p> <h3 class="wp-block-heading">Quantity</h3> <p class="wp-block-paragraph">This attribute focuses on the sheer numbers of a company, so examples include Walmart and McDonald's who sell lots of items with low price points; non-quantity companies would be Analogized by organizations like the Red Cross.</p> <h3 class="wp-block-heading">Rebellion</h3> <p class="wp-block-paragraph">This attribute focuses on companies that rebel against established market norms, so examples include Apple with their sleek and stylish products or TOMS Shoes with their one-for-one business model; brands without this type of edge might analogize more to traditional oil companies. 20) Relaxation - Brands that; companies that don't focus on quantity would analogize to non-profits looking for donations or smaller organizations.</p> <h3 class="wp-block-heading">Security</h3> <p class="wp-block-paragraph">Brands concerned with security might include those focusing on protection like Master Lock; brands not worried about safety would analogize more closely to oil producers.</p> <h3 class="wp-block-heading">Savings</h3> <p class="wp-block-paragraph">Brands focused on savings might include warehouse stores like Costco or Sam's Club; brands that aren't focused on savings might be analogized to non-profits looking for donations.</p> </div> </div> <h2 class="wp-block-heading">Conclusion:</h2> <p class="wp-block-paragraph">Brands with unique personalities can set themselves apart from the competition and establish themselves as a brand worth following. If you have extra time, consider creating a few "personas" or characters that represent your ideal customer, and use them when writing your content to help guide the tone. Remember to enjoy the journey while building that iconic brand persona.</p>

The Personality of Branding

Pinpoint your Personality! The one thing that pretty much every company needs is branding. Without it, you’re running around in the dark, hoping somebody buys your product/service while having no idea who they are or why they would want t…
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<h1 class="wp-block-heading">"Can a great job of marketing be measured?" Measure great marketing sure, it's possible to measure and perform an ROI analysis on your marketing efforts, and we will be looking at some ways we can do this. Measure the rate of return on your investment in a specific plan or decision. Measure the rate of return on your investment within a particular plan or decision. This will measure how much revenue is generated relative to costs, the higher the ratio, the better.</h1> <h2 class="wp-block-heading">Return on Investment (ROI)</h2> <p class="wp-block-paragraph">It's possible to measure and perform an ROI analysis on your marketing efforts. Here are a few numbers you can use for reference when measuring success: - If you're generating sales from a campaign with a Return on Investment (ROI) greater than 25%, that campaign was a success. - If you generate sales from four movements, each with an ROI of 10%, those four campaigns are equally successful.</p> <ul class="wp-block-list"><li>If you invest 0,000 in marketing and receive back 0,000 in sales, that's a 300% ROI on your investment. - If you've spent 0,000 on marketing over six months and received back shy of 0,000 in sales during that time frame, the ROI is around 230%.<br></li><li>The more resources (money) invested into any marketing campaign means it must deliver more value (sales). A campaign with a 30% return would be unsuccessful if it only cost K to run. But if it cost five times as much, K, it would be a success. - It's possible to have more than one campaign running at any given time. - ROI is often used in conjunction with other metrics to pinpoint where budgets are being spent most effectively.<br></li><li>This measures how much revenue is generated relative to costs. The higher the ratio, the better. - If you've spent 0,000 on marketing over six months and received back shy of 0,000 in sales during that time frame, the ROI is around 230%. That's a great return on investment! - The more resources (money) invested into any marketing campaign means it must deliver more value (sales). A campaign with a 30% return would be unsuccessful if it only cost K to run. But if it cost five times as much, K, it would be a success.<br></li><li>It's possible to have more than one campaign running at any given time. - ROI is often used in conjunction with other metrics to pinpoint where budgets are being spent most effectively.</li></ul> <ul class="wp-block-list"><li>ROI is often used in conjunction with other metrics to pinpoint where budgets are being spent most effectively.</li></ul> <p class="wp-block-paragraph">So, in this article, we are trying to say that you can measure how effective your marketing campaign is based on the following things: # of sales generated per $ spent, # of leads generated per $ spent, and # of sales/leads generated per time spent on marketing efforts. These are all great metrics to measure the success of your campaigns!</p> <p class="wp-block-paragraph">I agree that you cannot always be sure about how well a campaign is doing or how successful it is- especially if there isn't measurable data. There are so many things that may affect the outcome of your campaigns, such as media coverage, industry trends, etc. I've heard so many people say, "it's working because..." but genuinely haven't been able to find out why it's working so well their gut feeling. But even those people couldn't prove how those campaigns were affecting those results. What was most effective? The placement of the ad? Which media channel/placement is producing the most results for my company?</p> <figure class="wp-block-image size-large"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/10/mesuring-great-marketing-1024x682.jpg" alt="Measure Great Marketing" class="wp-image-4441"/></figure> <h2 class="wp-block-heading">KEY PERFORMANCE INDICATORS</h2> <p class="wp-block-paragraph">However, it's important to utilize those metrics as much as possible and incorporate them into your overall strategy. You can't just go on hunches or faith that it's working if there isn't any data to back up these assumptions. Without testing, one never knows what will work best for their business! It's all part of how you <strong><a href="https://www.blevinscreativegroup.com/storytelling/how-organic-content-will-make-your-competitors-green-with-envy/" data-type="post" data-id="4225">Measure Great Marketing</a></strong>.</p> <h3 class="wp-block-heading">A.) ROI – Return on Investment</h3> <p class="wp-block-paragraph">This measures how much a campaign earned instead of initially spent to launch marketing. This is the best way to measure the effectiveness of all marketing campaigns</p> <p class="wp-block-paragraph">On top of finances, this also accounts for, and measures leads and the quality of traffic</p> <h3 class="wp-block-heading">B.) Cost Per Win</h3> <p class="wp-block-paragraph">This measures the expenses involved in each sale. This is most effective to compare one <strong><a href="https://www.blevinscreativegroup.com/article/when-building-a-brand-dont-go-for-second-best/" data-type="post" data-id="4241">marketing campaign</a></strong> versus other expenses involved in each sale </p> <h3 class="wp-block-heading">C.) Cost Per Lead</h3> <p class="wp-block-paragraph">Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation.</p> <h2 class="wp-block-heading">Conclusion:</h2> <p class="wp-block-paragraph">There are so many measurements that can be taken for marketing because there are so many variables at play. It's never possible to consider every metric when working with a marketing campaign. Still, if you narrow things down - focusing primarily on ROI - then there's usually no reason why something would not turn out well for you in the end. </p> <p class="wp-block-paragraph">The best thing about gathering all this information is that there are online tools where marketers can access these detailed analytics reports without having much technical knowledge or hiring an outside agency. This is excellent news for businesses who need information quickly and need to maximize their time as well.</p> <p class="wp-block-paragraph">In conclusion, marketers should consider ROI, cost per win, and cost per lead when working to quantify the success of a project in their business. If a company cannot prove ROI for a marketing campaign, it probably should not spend the money on it. This is because you can measure whether something works by breaking down metrics and finding patterns in the data. So, by doing this, you should figure out what is working to continue to do more of it with your marketing campaigns! </p> <p class="wp-block-paragraph">It is essential to not focus on either costs or leads but to look at them in tandem with one another because these metrics are critical for business success. If you don't have enough leads, it will be hard to make money; it will be challenging to get results if you do not spend enough money.</p> <p class="wp-block-paragraph">You can't measure great marketing. Hang on, wait, yes, you can! </p>

You Just Can’t Measure Great Marketing… On wait, Yes You Can!

“Can a great job of marketing be measured?” Measure great marketing sure, it’s possible to measure and perform an ROI analysis on your marketing efforts, and we will be looking at some ways we can do this. Measure the rate of return on your…
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<h2 class="wp-block-heading">The Nightmare is a horror film that was released in 1984. Wes Craven starred as the director of this trendy movie set on a fictional street named Elm, in a fictional town. </h2> <p class="has-drop-cap wp-block-paragraph">Several teenagers are being killed in their dreams by an unknown man who never leaves any clues behind to find him. He is burned, wears a dirty green and red striped sweater, and has razor knives for fingers. It is up to Nancy Thompson, one of the few teenagers still alive, and her boyfriend, Glen Lantz (Johnny Depp), to figure out what is happening before more people around them are killed. </p> <p class="wp-block-paragraph">James Saxon plays their father, who happens to be a policeman working on finding this murderer, but so far has little success. This ultra-realistic horror flick was headed for disaster when James Saxon fell asleep during filming and missed his cue; however, Wes Craven decided it fit the scene because, well, his character was sleeping, so it fits perfectly.</p> <p class="wp-block-paragraph">The scenes shot in the dream sequences are filled with bright primary colors and are very surreal. The scenes shot during the day look stark white and highly realistic. This scenery change is what makes this film stand out from others of its period. It gave ordinary objects a horrifying element that would grab viewers' attention yet keep them entertained because they were nervous about what might happen next. </p> <p class="wp-block-paragraph">Nancy's battle against Freddy Krueger became one of the American Film Institute's best 100 Heroes and Villains as chosen by the public as #51 on their list of heroes and #7 on their list of villains.</p> <p class="wp-block-paragraph">Krueger looks like he belongs in a nightmare, not in real life.</p> <p class="wp-block-paragraph">The Nightmare on Elm Street was released on November 9, 1984. It grossed million domestically and million worldwide, which made it the most successful American horror film at the time.</p> <p class="wp-block-paragraph"><strong>Nightmare (noun) is a highly unpleasant dream in which the dreamer experiences helplessness, extreme anxiety, fear, or terror. </strong></p> <figure class="wp-block-pullquote"><blockquote><p><strong>"The first monster that an audience has to be scared of is the filmmaker."</strong></p><cite>— <strong>Wes Craven</strong></cite></blockquote></figure> <h2 class="wp-block-heading"><strong>Wes Craven</strong></h2> <p class="has-drop-cap wp-block-paragraph">On August 2, 1939, Wes Craven was born in Cleveland, Ohio, and died in California on August 30, 2015. This master of horror began directing movies soon after graduating college with a major in English. His first movie was called The Last House on the Left, where he served as writer, director, and producer.</p> <p class="wp-block-paragraph">Wes Craven went on to direct many other movies, including The Hills Have Eyes which was made into a television series canceled after only one season, Swamp Thing in 1982, based on the D.C. Comics character Swamp Thing, Nightmare on Elm Street starring Johnny Depp's ex-wife Amber Heard which grossed over million domestically and million worldwide and numerous others.</p> <p class="wp-block-paragraph">One of his most famous film series is A Nightmare on Elm Street, which is about a man that has been dead for several years and can attack people in their dreams. He focuses on why Freddy was able to kill so many teenagers in Springwood and ensure they stay dead when he doesn't exist. This series became so popular and impacted American culture that there were at least nine movies made in this series, with a tenth rumored to be in production.</p> <p class="wp-block-paragraph">The movie series also led to two television series: A Nightmare on Elm Street: The Series, which ran from October 1988 until March 1990, and Wes Craven's New Nightmare, which was released in 1994 in the theaters all over the U.S., just before the release of the seventh film in the franchise entitled Wes Craven's New Nightmare.</p> <p class="wp-block-paragraph">Many of his films have been so successful that they have been remade now, having made hundreds of millions of dollars worldwide together. In December 1996 Wes Craven Directed Scream. </p> <h3 class="wp-block-heading"><strong>Scream American Slasher Film</strong></h3> <p class="has-drop-cap wp-block-paragraph">The Scream movie by Wes Craven introduced a new "Nightmare" and reinvented and revitalized the slasher-horror genre with this modern take on the horror classic. A masked (Ghost Face) knifed maniac stalks high-school students in middle-class suburbia USA. And grossing around 137 million dollars at the box office.</p> <p class="wp-block-paragraph">Wes Craven was a master of horror and made a career out of scaring people with spooky movies that were a little too real for comfort. With unforgettable characters, mind-blowing special effects, and movie posters that will forever remain in our nightmares, Wes Craven left behind a legacy larger than life. His unexpected death at the age of 76 has saddened millions worldwide as fans can't help but notice how such an epic director could die so young. While many people never got to meet him or even see his work, he will be remembered by those who did as someone who changed their world.</p> <p class="wp-block-paragraph">Wes Craven died of brain cancer at his home in Los Angeles, California, on August 30, 2015, he was 76. However, it is currently unclear if there will be any more movies made after his death or they will remain as classics that are unforgettable to millions around the world who have watched them repeatedly with friends and family alike.</p> <p class="wp-block-paragraph">One thing for sure, though, is that Wes Craven's movies will never leave our minds as he leaves behind a legacy larger than life itself - one that cannot be captured by words or images alone but only through the memories of those whose lives he touched with his heart-pounding horror flicks.</p> <h5 class="wp-block-heading">The nightmare is genuine, and if you are brave enough to face it, it will come to you. The demons of dreams come at night when the shadows grow long. It is said that they peer out through windows, their eyes fixated on those who lie helpless in their beds. They have been known to be the culprits of wrongdoings. But they are not evil beings. The nightmare exists to teach us about ourselves. If you are brave enough to face it, the beasts will come for you. They will come in human form, possessing your friends and family members until you are all that remains.</h5> <p class="wp-block-paragraph">This master of horror left us with nightmares that will always stay in our minds whether we like it or not!</p>

A Master of Horror: Wes Craven

The Nightmare is a horror film that was released in 1984. Wes Craven starred as the director of this trendy movie set on a fictional street named Elm, in a fictional town. Several teenagers are being killed in their dreams by an unknown…
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<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"></div></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-drop-cap wp-block-paragraph">More so than the Big Mac, the Egg McMuffin, or those famous fries you just can't keep your hands off, the most iconic part of the McDonald's franchise and brand strategy as a whole is the "Golden Arches." Sure, their signature selections such as those above, Chicken McNuggets, the Filet-o-Fish, or even those delicious McDonald's hot apple pies are known and loved by millions across the globe. However, every company and brand strategy must start somewhere, even one that today that boasting over 3,600 individual restaurant locations with a strong, visible, successful presence in over 100 countries worldwide. </p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:48%"> <h3 class="wp-block-heading"><strong>Table of Contents</strong></h3> <ol class="wp-block-list"><li><strong>Introduction</strong></li><li><strong>Refining and Defining a Brand Strategy</strong></li><li><strong>Two Golden Icons are Born</strong></li><li><strong>Brand Strategy for a New Look: "Speedee" Comes, and "Speedee" Goes</strong></li><li><strong>For Those About toKroc</strong></li><li><strong>Visualizing a Successful Brand Strategy: Look for the Arches</strong></li><li><strong>Billions and Billions Served and Earned</strong></li><li><strong>What's a McNugget?</strong></li></ol> </div> </div> <p class="wp-block-paragraph">So, hit the "drive-thru" quickly, grab a Quarter Pounder with Cheese or a McChicken sandwich and ice-cold Coke, and don't forget the fries. Then, settle in and take a "McJourney" with us back in time as we see how a food stand opened in a rural California community in 1937 and would eventually re-brand itself. Once they did, they were on the "McRoad" to becoming the most recognizable and iconic company, not only in the restaurant business but in any business across the entire world.</p> <h2 class="wp-block-heading"><strong>Refining and Defining a <a href="https://www.blevinscreativegroup.com/services/" data-type="page" data-id="6">Brand Strategy</a></strong></h2> <p class="wp-block-paragraph">McDonald's rose to worldwide prominence, starting with a humble beginning in a moderately sized town, Monrovia, California, in 1937. It was then that this franchise would lay the foundation for its brand strategy. Not too long after implementation, they could boast of their "billions and billions served" on their signs out front of each location. However, that brand strategy started as a food stand located near the Monrovia airport. The stand upon its opening, by Patrick McDonald, was called "The Airdome." Initially, the biggest seller was hot dogs. However, as the stand saw modest business success, the menu would grow to include hamburgers, which cost ten cents apiece, and "all-you-can-drink" orange juice for just a nickel. </p> <p class="wp-block-paragraph">Fast forward to 1940, and Patrick's two sons, Maurice, and Richard would take over the reins of "The Airdome." The first step in their brand strategy is to bring the stand indoors and relocate it up the road about 40 miles to San Bernardino. The duo also renamed the restaurant at this point to "McDonald's Bar-B-Que," with a menu of some 25 items, most of which fell under the BBQ category. </p> <p class="wp-block-paragraph">However, by October 1948, the McDonald's brothers realized that most of their profits came from the sale of hamburgers, so they briefly shut down their "drive-in" type restaurant, despite enjoying some success, to streamline the menu for a re-opening. Once ready for the relaunch, the word "Bar-B-Que" would be dropped, and from here forth, the restaurant was known as McDonald's, and with a new, more convenient set up for preparation and service, they would re-open on December 12, 1948. </p> <figure class="wp-block-image size-large"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/08/Arches-1024x766.jpg" alt="" class="wp-image-4364"/></figure> <h2 class="wp-block-heading"><strong>Two "Golden Icons" are Born</strong></h2> <p class="wp-block-paragraph">Moving right along in our "McHistory lesson" on brand strategy. Now, as McDonald's enjoyed more and more success, by April of 1952, it was decided that a new look and a new building would be the next step in the evolution of the McDonald's brand strategy. At this point, the company's streamlined original menu had changed slightly, as it first included hamburgers, cheeseburgers, potato chips, soft drinks, and apple pie. </p> <p class="wp-block-paragraph">This switch would be significant because it would see the addition of milkshakes, which have remained a staple of the restaurant's menu ever since. Likewise, and even more so than the shakes, this would also be when chips were removed in favor of the now famous McDonald's French fries. There are two primary parts of the brand strategy that led to the brother's combination feeling that the new building would help them accomplish. These parts were to make the service and all-around dining experience more efficient and present a more "eye-catching" look to the restaurant. </p> <p class="wp-block-paragraph">Upon construction of the new McDonald's building, it was apparent that they had achieved the distinctive new look they set out for in their brand strategy. The new eye-pleasing features included surfaces of shiny, red, and white ceramic tile, stainless steel, brightly colored sheet metal, and glass. In addition, pulsating white, green, red, and yellow neon throughout the restaurant were new and bold additions to the décor. </p> <p class="wp-block-paragraph">However, the one significant aesthetic addition that no one could have ever imagined would become a symbol recognized across six continents at the time. This addition was two 25-foot yellow sheet metal arches, at the time trimmed in neon. Even in the design stage, these were referred to in a term we all would come to know, the "Golden Arches."</p> <h2 class="wp-block-heading"><strong>Brand Strategy for a New Look: "Speedee" Comes, and "Speedee" Goes</strong></h2> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/08/McDog-scaled-e1629831481502-942x1024.jpg" alt="Brand Strategy it's a dog eat dog world" class="wp-image-4370" width="423" height="460"/></figure></div> <p class="wp-block-paragraph">The improved efficiency, along with the desire to become more visible, had become the two-pronged brand strategy aimed at the expansion and was a significant step in building the "new" McDonald's brand. Regarding the "new look," at first, the now-iconic arches were not necessarily seen yet as the company's primary logo. The first new symbol moving forward was to stress the new, faster, and more efficient "Speedee Service System." This would be a "pudgy character" wearing a chef's hat, whose face somewhat resembled a hamburger named Speedee. The winking eye of Speedie was said to have been a tip of the cap and represent the faster service than their food facility. However, though the cartoonish "Speedie" was the original logo, so to speak, the McDonald's brothers had initially thought of the "arches" as to catch the attention of bypassers. Hmmm…maybe, just maybe, they were onto something.</p> <p class="wp-block-paragraph">As with any <a href="https://www.blevinscreativegroup.com/storytelling/this-is-your-brand-any-questions/" data-type="post" data-id="3864">strong brand strategy</a>, there are points where the company's that succeed realize they must evolve or change for the better. In the case of McDonald's, this change would fully take place when in 1961, Ray Kroc purchased the business from Maurice and Richard. Once Kroc was the owner, he again called for modifications to the brand identity. These would be ones that would change the restaurant industry and ones that would reach every corner of the Earth.</p> <h2 class="wp-block-heading">That's <strong>Kroc</strong> with a 'k' Like 'crocodile' but not spelled that way (As Mr. Knofler puts it in his tribute song to Ray Kroc; "Boom, Like That")</h2> <figure class="wp-block-embed alignright is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> https://www.youtube.com/watch?v=0sYK2RwH5E8 </div><figcaption>"Boom, Like That" is the first single from Mark's album Shangri-La released in 2004.</figcaption></figure> <p class="wp-block-paragraph">The brothers feared that making risking a national venture could change their thriving local business. Thus, Kroc would offer to help more with <a href="https://www.blevinscreativegroup.com/storytelling/this-is-your-brand-any-questions/" data-type="post" data-id="3864">brand strategy</a> and take on a significant portion of the responsibility in this expansion. When leaving his discussions with the McDonald's boys, he had headed home to just outside of Chicago is given the rights to set up McDonald's franchises all across the United States.  </p> <p class="wp-block-paragraph">The initial relationship between Ray Kroc and the McDonald's began in 1954 when he had visited them upon hearing they used eight Prince Castle brand milkshake machines, which were the same brand he was selling. When Kroc showed up at the San Bernardino location, McDonald's restaurants had grown to include six franchises. Believing that this restaurant model had limitless potential, Kroc suggested that they franchise all over the country as part of his brand strategy. </p> <p class="wp-block-paragraph">The first McDonald's that Kroc would open was near his home in De Plains, IL, in 1955. He would call on a professional, a master painter, Eugene Wright. Kroc asked this expert on color schemes and came up with an idea for his restaurants. Wright would return with the white and yellow with a dark brown and red trim color pattern that has pretty much been synonymous with McDonald's ever since. Once his Des Plains location was opened, Kroc began looking for franchisees.  </p> <p class="wp-block-paragraph">Getting business advice and assistance with the brand strategy from the former VP of finance for the Tastee Freeze company, Harry Sonneborn, by 1958, the total of McDonald's restaurants would grow to 34 in the U.S. Just a year later, Kroc enlisted Sonneborn as President and CEO of McDonald's. In that year alone, 68 new franchises opened across the country, bringing the total to 102 locations.</p> <h2 class="wp-block-heading"><strong>Visualizing a Successful Brand Strategy: Look for the Arches</strong></h2> <p class="wp-block-paragraph">In 1960, the company's brand strategy called for a new advertising campaign. This campaign for McDonald's would be implemented and, although not known at the time, would be the most crucial change in establishing their brand in company history. This would be the most significant part of the McDonald's brand strategy ever, as they unveiled a new slogan. It  was "Look for the Golden Arches." There was an immediate boost in sales as this campaign went public, and in 1962, "Speedie" would be no more, and the arches seen outside the restaurants would take the form of a letter "M," and the golden arches logo was born. </p> <p class="wp-block-paragraph">As the early 1960s moved along, the arches would be the launching pad to see the McDonald's rocket to new heights. The timing would coincide with the national growth of the automobile and the addition of the interstate highway system. However, all was not well between Kroc and the two McDonald's brothers despite the success. This was due to a stark contrast in the company's two sides' brand strategy and vision. The difference of opinion eventually became unbearable, leading to Kroc offering to buy out the brother partners.</p> <p class="wp-block-paragraph">The brothers would take $2.7 million ($21.6 in today's dollars), and Kroc bought them out. Following this in 1965, the company went public, and in doing so, their basing the new brand strategy on listening to what the customer wanted would pay huge dividends. This saw several staples of their menu to this very day introduced throughout a several-year period. These would include "Filet O Fish" (1962) and the now legendary Big Mac in 1968. That would also be the year Sonneborn stepped down, and Kroc himself took over as President and SEO. </p> <p class="wp-block-paragraph">With the nation now "driving-thru" and "looking for the arches," Kroc again evolved his brand strategy with the time's coming up with one of the most well-known marketing campaigns in the history of any business, as the golden arches would accompany a new slogan, "You deserve a break today." Shortly after that campaign launched, the expansion of McDonald's found the restaurant opening its 1,000<sup>th</sup> location and finally being present in all 50 United States.</p> <figure class="wp-block-image size-large"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/08/McHungry-1024x683.jpg" alt="Brand Strategy to serve billions and billions" class="wp-image-4374"/></figure> <h2 class="wp-block-heading"><strong>Billions and Billions Served…and Earned</strong></h2> <p class="wp-block-paragraph">The decade of the 1970s would bring more fresh brand strategy ideas. Thus came even bigger and better things for McDonald's. In 1972, the company would, for the first time, pass $1 billion in annual sales. By mid-decade, in 1976, that total would go over $3 billion, and as the signs in front of each location would tout, they had served upwards of 20 billion hamburgers. Also, during this stretch, breakfast became part of the brand strategy. Then another legendary sandwich and fast-food innovation were developed. The Egg McMuffin came in 1972, and the expanded world of fast-food breakfast was not far behind. </p> <p class="wp-block-paragraph" style="font-size:24px">In 1977 McDonald's would create a full breakfast menu, and in ten years, by 1987, 25 percent of all breakfast eaten out in America was eaten at a McDonald's. Also, the drive-thru window was added at locations in 1975, and in 1979 yet another iconic part of the McDonald's brand was introduced, and children nationwide began asking their parents for a "Happy Meal."</p> <p class="wp-block-paragraph">Sure, all of these new marketing ideas would be a massive part of the McDonald's brand strategy moving forward. But the menu would not be all that would see changes that would come to help define this brand. So in the early part of the decade, Kroc, just as he had for the color scheme, called on an expert in helping to come up with a new look for the restaurants. </p> <p class="wp-block-paragraph">What was then developed was the iconic four-sided, natural brick and cedar mansard roofs that practically everyone in the world is now familiar with. Maybe the most prominent brand strategy development of the 70s, though, was the beginning of McDonald's global expansion. Countries around the globe around mid-decade would, for the first time, see the golden arches as they would eventually become one of the most recognizable brand logos ever created. Yet, somehow, this was all still just the beginning of the growth of the McDonald's brand</p> <p class="wp-block-paragraph">As with any successful brand strategy, the constant we have seen in McDonald's growth the ability to change with the times and keep their finger on the pulse of what the public and the customer want to see. So, keeping course with its brand strategy to unveil new products that would become world-famous, with the start of the 1980s came the debut of Chicken McNuggets. </p> <h2 class="wp-block-heading"><strong>What's a McNugget?</strong></h2> <p class="wp-block-paragraph">While it spurned many late-night talk jokes from the name, their popularity was off the charts, and they remain a top seller today. Heading forward and continuing to evolve with the times as they have since Kroc to over the reins of the franchise, McDonald's in the 1990s would introduce another soon-to-be favorite, the ice cream McFlurry. </p> <p class="wp-block-paragraph">But the brand strategy not just about food items, changes in design to their restaurants, or just the worldwide expansion that kept pushing the McDonald's brand above and beyond the competition. The creative genius behind the brand strategy and marketing would again unveil a strategy for a campaign that would again strike gold starting in 2003 behind the slogan, "I'm Lovin' it." It is the continuous ability to stay on top of the pulse of the public that genuinely pushed them to the point of becoming more than just a chain of fast-food restaurants and becoming a part of pop culture and a worldwide entity. </p> <div class="wp-block-image"><figure class="alignright size-large"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/08/McDonalds_near_Circular_Quay_Sydney_CBD-1024x760.jpg" alt="McDonalds's" class="wp-image-4376"/></figure></div> <p class="wp-block-paragraph">Behind all of that, from almost the beginning, has been the iconic yellow arches that if you drive down about any highway in American or in the world for that matter, you can see sticking out above the competitors from a distance. Seeing the arches high above the landscape not only gives you an early start at deciding where to eat on a road trip, but it also serves as a symbol. A symbol that was initially developed in the early 1960s but has continued to climb higher and higher above the proverbial "other rooftops" with no end to that perpetual ascent in sight.</p> <small><p class="wp-block-paragraph">(cover photo by: Photo by Bryan Hong of The <a href="https://en.wikipedia.org/wiki/Oldest_McDonald%27s_restaurant" rel="nofollow">oldest operating McDonald's</a> restaurant was the third one built, opening in 1953. It's located at 10207 Lakewood Blvd. at Florence Ave. in Downey, California.</p></small>

Brand Strategy That is Still “McRelevant” Today

More so than the Big Mac, the Egg McMuffin, or those famous fries you just can’t keep your hands off, the most iconic part of the McDonald’s franchise and brand strategy as a whole is the “Golden Arches.” Sure, their signature selectio…
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<h3 class="wp-block-heading">Are you building a brand? <a title="Print Design" href="https://www.blevinscreativegroup.com/print-design/">Branding</a>; by official definition is the promotion of a particular product or company by means of advertising and distinctive design. Far more than this, though, a brand represents a clear identity of your company to your audience and potential clients. It defines what separates you from the crowd. Your brand is what makes you different from any other competitor in your field or marketplace.</h3> <p class="has-drop-cap wp-block-paragraph">You may set out to become the top seller of homes in your real estate marketing area. The most successful car dealer in town. Possibly your goal is to gain notoriety for making the best cheeseburger on the block. Or, in rare cases, you might strive to be the most significant female recording artist of all time. But, no matter what area of expertise you seek to reach the top in, <a href="https://www.blevinscreativegroup.com/" title="Digital Marketing Agency">branding</a> is the key. Building a <a href="https://www.blevinscreativegroup.com/services/">strong brand</a> is not just crucial to your eventual financial success. Your brand will become the perception of how and what you are as a company.</p> <h2 class="wp-block-heading"><strong>Turning an Identity into an Icon</strong></h2> <p class="wp-block-paragraph">When building a brand, you are creating an <a href="https://www.blevinscreativegroup.com/logo-design/" title="Logo Design">identity</a> for your company. This isn't unlike how a celebrity markets their persona in the public eye. Name any type of celebrity. Big-time actors or actresses. Pro sports stars. Singers and musicians. In all these areas of fame, a certain level of success is attainable. Many become famous and well-known. But very few become icons in their respective industry. In achieving celebrity status, these stars are essentially building a brand. Those successful, famous stars usually become what is called an identity brand. But very few will in any of those areas will reach iconic brand status. So, what's the difference?</p> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/07/MTv.jpg" alt="MTV Logo for brand reference" class="wp-image-4269" width="397" height="298"/></figure></div> <p class="wp-block-paragraph">To become an icon in marketing or celebrity, it is essential to differentiate between an Identity and an Iconic Brand. An identity brand is one that the audience sees as representing a lifestyle, traits, or emotions that they identify with. An iconic brand takes that concept and grows to define its own sub-culture of society. An icon represents something that their audience can become highly involved with and are emotionally attached to.</p> <p class="wp-block-paragraph">Think about <strong>building a brand</strong> that's public perception grows bigger than even the industry they are a part of. That's an iconic brand. It is also one able to evolve organically over time. This ability to "change with the times" follows in line with changing needs and wants of the audience. Thus, through their reinvention of the brand, the consumer can identify even greater with that company. Through effective marketing, it is these brands that increase the consumer's emotional attachment to them. Thus, as they evolve, the marketing messages continue to resonate with and grow their loyal audience.</p> <h2 class="wp-block-heading"><strong>I Want My MTV</strong></h2> <p class="wp-block-paragraph">In August of 1981, the music industry would be changed forever. This would be from the debut of a new cable music channel, Music Television (MTV). With the launch of this new concept, "music videos" gave the consumer a new way to look at the artists. They could, for the first time, "see" their songs.  </p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="wp-block-paragraph">As if an image was not essential enough to the success of aspiring or established musical acts to this point. It was now more critical than ever. Many could use this new platform to soar to heights and success they hadn't before thought imaginable in those early days of MTV. About a year and a half after the launch of MTV, a new female star emerged. She would find success primarily because of her innovative approach and ability to seemingly change her image to fit each individual song she released.  This would be a precursor of this to come for this rising star who was building her "brand" through MTV and the music video. Following mild success in 1982-83, her single, "Holiday," would climb as high as number 16 on the Billboard chart. Her self-titled debut album was soon to follow.</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-pullquote is-style-default"><blockquote><p>In the four decades that have followed, Madonna has become the most iconic female performer of all time.</p></blockquote></figure> </div> </div> <h2 class="wp-block-heading">"Borderline" Debuting in February 1984 </h2> <p class="wp-block-paragraph">Would become the first top ten hit for a new face on the scene. She went by only one name, Madonna. The second single off that debut album, "Lucky Star," was her first top-five hit. Madonna had successfully parlayed this new medium to climb to the top of the charts. Continuing to evolve with each release, by the end of 1984, Madonna's "brand" was gaining its initial identity." What was to come next was the first of many reincarnations of the Madonna brand. In those latter months of 1984, she released a more controversial and suggestive collection of songs and the album Like a Virgin.</p> <h2 class="wp-block-heading"><strong>Getting into the Groove</strong></h2> <p class="wp-block-paragraph">Yes, the new album featured an array of vocal and musical styles. The music videos were provocative and felt fresh to the audience. It was also at this time we'd first see Madonna's uncanny knack to push the envelope. Both in her slinky attire or the suggestive choreography in her videos and performances. This new, riskier Madonna saw her popularity balloon worldwide. Her performance of Like a Virgin at the 1984 MTV Music Video Awards is now legendary. It's probably the most remembered in the history of that popular annual event. "Like a Virgin" was the first in a long line of successful variations we would see in the evolution of Madonna. But this was only the beginning of building what was becoming an iconic brand.</p> <p class="wp-block-paragraph">In the four decades that have followed, Madonna has become the most iconic female performer of all time. This is a testament to her ability to evolve. She has continued providing her audience fresh, daring, and risky material consistently. To date, she's released 14 albums and performed over a dozen completely sold-out world concert tours. Madonna's brand would grow from music to the silver screen. There she has starred in 17 and directed two major motion pictures. Her brand has also expanded into the world of fashion. Here she has created no less than seven of her very own fashion brands.</p> <p class="wp-block-paragraph">The "<a href="https://www.blevinscreativegroup.com/storytelling/how-a-creative-logo-can-enhance-your-bottom-line/" title="How a creative logo can enhance your bottom line.">iconic brand</a>" that is Madonna is one that brought generations of fans and performers together. A perfect example of this was at the 2003 MTV Music Video Awards. It was there she gave us a flashback to the 1984 live performance of Like a Virgin. Bringing generations of fans together as one, that night, joining her on stage this time were two biggest female pop stars at the time, Britney Spears and Christina Aguilera. As recently as September of 2019, Madonna's innovative abilities still separate her brand from the competition. So it was that Fall when she scheduled an intimate, all-theatre concert tour across North America and Europe. But, flexing her now-iconic muscle, she implemented a "no-phone" policy to maximize intimacy. She wanted her fans to get a unique and personal experience, so none were in the theatres with smartphones.</p> <figure class="wp-block-pullquote"><blockquote><p>Greta Garbo, Marilyn Monroe, Marlene Dietrich, Joe DiMaggio, Marlon Brando, Jimmy Dean, Grace Kelly, Jean Harlow, Gene Kelly, Fred Astaire, Ginger Rogers, Rita Hayworth, Lauren Bacall, Katherine Hepburn, Lana Turner, and Bette Davis.</p><cite>— Madonna</cite></blockquote></figure> <h2 class="wp-block-heading"><strong>Strike a Pose</strong></h2> <p class="wp-block-paragraph">Madonna's iconic brand finds her today worth an estimated $800 million. She has sold more than 300 million records across the world. The Guinness Book of World Records has acknowledged her as the best-selling female artist of all time. She is the highest-grossing individual touring artist in history. She's earned upwards of $1.5 billion in concert revenue during her career. Likewise, Billboard recognizes her as the most successful solo artist in their Hot 100 chart history. She has won twenty MTV Music Video Awards and seven Grammys.</p> <div class="wp-block-image"><figure class="alignleft size-large is-resized"><img src="https://www.blevinscreativegroup.com/wp-content/uploads/2021/07/vogue-1024x701.jpg" alt="Brands like Vogue" class="wp-image-4268" width="415" height="284"/></figure></div> <p class="wp-block-paragraph">In 1990, another evolution of Madonna's brand would take place.  This was with the release of one of her most famous singles and music videos, Vogue. Ironically, in one of the song's refrains, the "Queen of Pop," as she was beginning to be called, would list off some of the most iconic celebrities of an era gone by. In what was a quasi-rap, she sang of Greta Garbo, Marilyn Monroe, Marlene Dietrich, Joe DiMaggio, Marlon Brando, Jimmy Dean, Grace Kelly, Jean Harlow, Gene Kelly, Fred Astaire, Ginger Rogers, Rita Hayworth, Lauren Bacall, Katherine Hepburn, Lana Turner, and Bette Davis. These names epitomized the celebrity and iconic brands of the first half of the 1900s. To put into perspective just how iconic Madonna's brand has grown, all of the celebrities sang of in the song Vogue have a net worth combined over $340 million less than Madonna by herself, and if that doesn't make her feel (yeah, ma-aa-aa-ke her feel) all shiny and new, than I don't know what would.</p> <p class="wp-block-paragraph">While writing this article we noticed that <a href="https://www.rollingstone.com/music/music-news/madonna-madame-x-concert-film-paramount-1197502/" target="_blank" rel="noreferrer noopener">Modonna's 'Madam X' Concert Film</a> will Premiere on Paramont+ on October 8th 2021.</p>

Building a Brand? Don’t go for second best.

Are you building a brand? Branding; by official definition is the promotion of a particular product or company by means of advertising and distinctive design. Far more than this, though, a brand represents a clear identity of your company to…
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Based in North Tazewell, Virginia, Blevins Creative Group works with businesses, builders, hospitality brands, tourism ventures, artists, and organizations across Southwest Virginia and beyond.

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